新电商人才培养体系的构建研究  

Research on the Construction of a New E-commerce Talent Cultivation System

作　　者：邹益民[1] Dulesov Egor Zou Yimin;Duesov Egor(School of Economics and Management,Zhejiang Normal University,Jinhua Zhejiang 321004)

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004

出　　处：《对外经贸》2024年第6期124-126,131,共4页FOREIGN ECONOMIC RELATIONS & TRADE

摘　　要：新电商时代的到来对电商人才的培养提出了新的要求。新电商呈现出行业普及化、经营规范化、岗位细分化、营销社交化以及内容可视化等特征。在这种情况下,针对电商人才培养特色、实践课程和教材开发等方面存在的问题,从师资、课程、实践教学和创新创业教育体系四个方面出发构建了面向新电商的人才培养体系。The arrival of the new e-commerce era has put forward new requirements for the cultivation of e-commerce talents.New e-commerce presents characteristics such as industry integration,standardized operation,job segmentation,socialized marketing,and content visualization.In this situation,a talent cultivation system that meets the requirements of the new e-commerce has been constructed from four aspects:faculty,curriculum,practical teaching,and innovation and entrepreneurship education system,in response to issues such as talent training direction,practical courses,and textbook development.

关 键 词：新电商 人才培养体系 构建 

分 类 号：F713.36[经济管理—产业经济]