新文科建设背景下影视短视频的迷思与进路  

The Challenges and Development Approach of Short Videos under the Background of Constructing New Liberal Arts

作　　者：翟红蕾[1] 文苇杭 刘金波 ZHAI Honglei;WEN Weihang;LIU Jinbo

机构地区：[1]武汉理工大学法学与人文社会学院,湖北武汉430070 [2]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《决策与信息》2024年第7期62-68,共7页Decision & Information

基　　金：国家社会科学基金项目(20BXW029);湖北高校省级教学研究项目(2022109)。

摘　　要：科技革命极大地改变了文化生产与传播的方式,但文科对现实的解释力与影响力却日趋式微,甚至陷入怀旧与自我指涉的循环之中。从“影视传播学”这一学科面向来看,教育部从2018年开始推动的高校“新文科”建设,为影视教育的深入反思和继续改革提供了契机。影视短视频近年来在短视频平台全方位兴起,标志着我国影视传播进入了深度去中心化、以大众为舞台的“影视传播2.0”阶段。这种全新的影视传播样态看似已在“人文精神”与“实用功能”之间寻找到了平衡点,但现实传播中影视短视频却乱象丛生:软色情和性暗示、不良行为示范、身体和语言暴力等内容挑战着社会道德的底线;恶意剪辑篡改剧情、过分解读制造卖点、商业横滥收编文化等伦理失范现象也同样掣搦着网络空间的清朗。影视专业应承担起影视传播治理现代化的新使命,抓住新文科建设契机,突破以往人才培养的学科壁垒。同时,加大技术伦理及新媒体时代职业伦理的教育力度,提高影视从业人员专业素养和伦理意识。The scientific and technological revolution has greatly changed the way of cultural production and dissemination,but the explanatory power and influence of liberal arts on reality are declining,and even fall into the cycle of nostalgia and self-referential.From the perspective of the discipline of"film and television communication,"the construction of"new liberal arts"in colleges and universities promoted by the Ministry of Education since 2018 has provided an opportunity for in-depth reflection and continued reform of film and television education.In recent years,the short video of film and television has risen in all directions on the short video platform,marking that China's film and television communication has entered the stage of'film and television communication 2.0',which is deeply decentralized and takes the public as the stage.This new form of film and television communication seems to have found a balance between'humanistic spirit'and'practical function',but in reality,short video of film and television is chaotic:soft pornography and sexual suggestion,bad behavior demonstration,physical and language violence and other content challenge the bottom line of social morality;malicious editing and tampering with the plot,excessive interpretation of manufacturing selling points,commercial rampant incorporation culture and other ethical anomie phenomena also restrict the clarity of cyberspace.The film and television major should undertake the new mission of modernization of film and television communication governance,seize the opportunity of new liberal arts construction,and break through the disciplinary barriers of previous talent training.At the same time,we will increase the education of technical ethics and professional ethics in the new media era,and improve the professional quality and ethical awareness of film and television practitioners.

关 键 词：新文科建设 影视短视频 伦理失范 伦理重构 

分 类 号：G223[文化科学]