农村电商对城乡统一大市场的影响机制与实证检验  

The Impact Mechanism and Empirical Testing of Rural E-commerce on the Unified Large Market of Urban and Rural Areas

作　　者：宋冬林[1,2] 丁文龙 SONG Dong-lin;DING Wen-long

机构地区：[1]吉林大学经济学院 [2]教育部人文社会科学重点研究基地吉林大学中国国有经济研究中心

出　　处：《北京社会科学》2024年第6期64-76,共13页Social Sciences of Beijing

摘　　要：基于中国省级面板数据,运用双边随机前沿模型定量考察了农村电商对城乡市场一体化的驱动作用,结果显示:农村电商对城乡市场的整合效应占比为69.2%,分割效应占比为30.8%,净效应占比为38.4%;时空差异性分析显示,农村电商对城乡市场一体化的净效应整体呈现缩小态势,对南部沿海、西南、西北等地区影响更为明显;非线性分析表明,在农村电商和城乡市场一体化发展水平较低的地区,农村电商对城乡市场一体化的影响较为强烈。进一步分析发现,农村电商能够通过提升运输效率、优化营商环境促进城乡市场整合,也会通过强化人才分布和资本流动不平衡加剧城乡市场分割。因此,应坚持完善电商的制度设计和发展规划,努力建设系统、完整的现代农村电商体系。Based on provincial-level panel data in China,a bilateral random frontier model is employed to quantitatively identify the driving role of rural e-commerce in the integration of urban and rural markets.The results indicate that the integration effect of rural e-commerce on urban and rural markets accounts for 69.2%,while the segmentation effect accounts for 30.8%,with a net effect of 38.4%.Spatiotemporal differential analysis reveals an overall trend of narrowing net effects of rural e-commerce on the integration of urban and rural markets,with a more pronounced impact in the southern coastal,southwestern,and northwestern regions.Nonlinear analysis suggests that in regions with lower levels of development in rural e-commerce and the integration of urban and rural markets,the impact of rural e-commerce on market integration is more significant.Further analysis reveals that rural e-commerce can promote the integration of urban and rural markets by improving transportation efficiency and optimizing the business environment,while also exacerbating market segmentation through the reinforcement of uneven distribution of talents and capital mobility imbalances.We should persist in improving the institutional design and development planning of rural e-commerce,and strive to build a systematic and complete modern rural e-commerce system.

关 键 词：农村电商 城乡市场一体化 统一大市场 双边随机前沿模型 乡村振兴 

分 类 号：F323.7[经济管理—产业经济]