考虑游客需求的旅游线路设计——以宁夏回族自治区为例  

Tour route design considering tourists'needs--A case study of Ningxia

作　　者：王永旭 朱大鹏[1] 周燕 刘泽宙 霍威龙 Wang Yongxu;Zhu Dapeng;Zhou Yan;Liu Zezhou;Huo Weilong(Lanzhou Jiaotong University,College of Transportation,Lanzhou 730070,China)

机构地区：[1]兰州交通大学交通运输学院,兰州730070

出　　处：《青海交通科技》2023年第5期6-14,共9页Qinghai Transportation Science and Technology

摘　　要：随着人们生活经济水平的提高,旅游成为了人们享受生活和满足精神需求的一种重要方式,文化旅游产业得到了迅猛的发展,而根据游客需求为游客提供科学合理的旅游路线成为了旅游产业发展宣传的关键因素。本文首先分析了从自驾游角度考虑游客出行的影响因素,构造目标规划问题数学模型,建立以游览更多的旅游景点为目标函数,影响游客出行的因素为约束条件进行数学建模,使用LINGO软件进行模型求解,然后以《宁夏九大重点产业高质量发展》中文化旅游产业发展为实例,对季节旅游主题线路做规划,搜集相关数据代入建立的目标规划数学模型中,求解得到旅游时间约束、旅游费用约束、旅游时间和费用双重约束下游览最多景点的线路。With the improvement of people's living and economic standards,tourism has become an important way for people to enjoy life and meet spiritual needs,and the cultural tourism industry has developed rapidly,and providing scientific and reasonable tourism routes for tourists according to the needs of tourists has become a key factor in the development and publicity of the tourism industry.This paper first analyzes the influencing factors of tourists'travel from the perspective of self-driving travel,constructs a mathematical model of the target planning problem,establishes a mathematical modeling with browsing more tourist attractions as the objective function and the factors affecting tourists'travel as constraints,and uses the LGO software to solve the model,and then takes the document "High-quality Development of Ningxia's Nine Key Industries"released by Ningxia as an example to Chinese the development of the tourism industry to plan the seasonal tourism theme route,collect relevant data and substitute it into the established target planning mathematical model.Solve the route that browses the most atractions under the dual constraints of travel time constraint,travel cost constraint,travel time and cost.

关 键 词：文化旅游产业 游客需求 自驾游 目标规划问题 LINGO软件 

分 类 号：F592.7[经济管理—旅游管理]