数字经济赋能我国体育产业现代化发展的现实困囿与实践进路研究  

Research on the Realistic Difficulties and Practical Approaches of Digital Economy Empowering the Modernization and Development of China's Sports Industry

作　　者：李虎[1] 蔡翔飞[1] 王瑞芳[1] LI Hu;CAI Xiangfei;WANG Ruifang(Guangdong Engineering Polytechnic,Guangzhou Guangdong 510520,China)

机构地区：[1]广东工程职业技术学院,广东广州510520

出　　处：《冰雪体育创新研究》2024年第9期7-9,共3页Research on innovation of ice snow sports

基　　金：2023年度清远市哲学社会科学规划课题《新发展阶段数字经济驱动清远市体育产业高质量发展研究》(QYSK2023100)。

摘　　要：随着时代变迁和社会进步,中国传统体育产业的发展模式已逐渐显露出疲态,难以满足人们不断增长的多元化、高品质的体育需求,体育产业转型迫在眉睫,必须寻找新的发展方向和驱动力量,以适应新时代的体育消费市场。在这样的背景下,数字经济作为一种新兴的经济形态,正在全球范围内蓬勃兴起,为体育产业的现代化转型提供了新的契机和动力。该文运用文献资料法、逻辑分析法等研究方法,首先对数字经济驱动体育产业现代化发展中存在的比较突出的现实困囿进行深入的剖析,然后在此基础上,从宏观、中观与微观三个层面探索数字经济驱动体育产业现代化发展的实践进路,以充分利用数字经济推动体育产业的现代化转型,推进“体育+数字”的深度融合,从而为中国体育产业发展注入新动能。With the changes of time and social progress,the development mode of China's traditional sports industry has gradually shown signs of fatigue,and it is difficult to meet people's growing demand for diversified and high-quality sports.The transformation of sports industry is urgent,and it is necessary to look foranew development direction and driving force to adapt to the sports consumption market in the new era.In this context,the digital economy,as anemergingeconomic form,is booming around the world,providing new opportunities and impetus for the modernization and transformation of the sports industry.By using the methods of literature review and logical analysis,this paper first analyzes the prominent practical dfficulties in the modernization of sports industry driven by digital economy,and then explores the practical approachesof the modernization of sports industry driven by digital economy from macro,meso and micro levels,so as to make full use of digital economy to promote the modernization transformation of the sports industry and to promote the deep integration of"sports+digital",thus injecting new kinetic energy into the development of sports industry in China.

关 键 词：数字经济 体育产业 现代化 发展困囿 实践进路 

分 类 号：G80-3[文化科学—运动人体科学]