基于IMB理论模型冰雪运动进校园发展桎梏与实施路径研究——以河北地区为例  

Research on the Constraints and Implementation Path of Ice and Snow Sports in Campus Development Based on IMB Theory Model--Takingg Hebei region as an example

作　　者：白泽华 杨天啸 迟桂军[2] 尹冰燕 马佳欣 刘菁 石晓宇 BAI Zehua;YANG TianXiao;CHI GuiJun;YIN BingYan;MA JiaXin;LIU Jing;SHI XiaoYu(College of Literature Tangshan Normal University,Tangshan Hebei 063002,China;College of Oceanology Tangshan Normal University,Tangshan Hebei 063002,China)

机构地区：[1]唐山师范学院文学院,河北唐山063002 [2]唐山师范学院海洋学院,河北唐山063002

出　　处：《冰雪体育创新研究》2024年第10期40-43,共4页Research on innovation of ice snow sports

摘　　要：2022年北京冬奥会的成功举办加速了中国冰雪体育运动的发展进程,冰雪运动产业体系和基础建设都将进一步加快,这一变化将给中国冰雪体育运动的发展带来新的机遇和挑战,但冰雪运动推广率较低仍是体育工程开展的关键问题。该文在后冬奥时代和自媒体发展的双重背景下,运用多种科学的调研方式,依据IMB(信息-动机-行为技巧)理论设计问卷和分析调研数据,总结中国冰雪运动及替代项目在大学生群体中推广所面临的问题,以实证分析为研究宗旨,摒弃主观因素,探索在大学生群体中推广冰雪运动的合理途径,同时向市场提供调研收获的丰富信息,寻求冰雪运动进校园的具体实施路径。The successful hosting of the 2022 Beijing Winter Olympics has accelerated the development process of ice and snow sports in China.The ice and snow sports industry system and infrastructure construction will be further accelerated.This change will bring new opportunities and challenges to the development of ice and snow sports in China.However,the low promotion rate of ice and snow sports remains a key issue in sports engineering.In the context of the post Winter Olympics era and the development of self media,this article uses various scientific research methods,designs questionnaires and analyzes research data based on the IMB(Information Motivation Behavioral Skills)theory,summarizes the problems faced by promoting Chinese ice and snow sports and alternative projects among college students,takes empirical analysis as the research purpose,abandons subjective factors,explores reasonable ways to promote ice and snow sports among college students,and provides rich information obtained from research to the market,seeking specific implementation paths for ice and snow sports on campus.

关 键 词：冰雪运动 IMB理论 调研分析 大学生群体 实施路径 

分 类 号：G86[文化科学—体育训练]