SCP视角下合肥市星级酒店业市场结构分析  

Analysis of the Market Structure of Hefei Star Hotel Industry from the SCP Perspective

作　　者：张美琴[1] 李兢 ZHANG Meiqin;LI Jing(College of Tourism,Anhui International Studies University,Hefei 231201,China)

机构地区：[1]安徽外国语学院国际旅游学院,安徽合肥231201

出　　处：《安阳师范学院学报》2024年第2期51-55,共5页Journal of Anyang Normal University

基　　金：2022年安徽省高等学校人文社会科学研究一般项目“后疫情时代合肥酒店业SCP分析”(项目编号:SK2022B019);2022年安徽外国语学院校级科研重点项目“后疫情时代合肥酒店业SCP分析”(项目编号:Awky2022006)。

摘　　要：为进一步了解新冠疫情后合肥市星级酒店业的发展,通过SCP分析法,分别计算合肥三星级、四星级以及五星级酒店CR 4指标,发现合肥三星级和四星级均属于中(下)集中寡占型结构,五星级酒店属于中(上)集中寡占型结构;合肥不同星级酒店在文化、营销渠道以及产品性能等方面呈现一定的差异化;合肥三星级、四星级酒店进入壁垒相对五星级酒店而言较低,但退出壁垒各星级酒店都比较高。为此提出加强市场监督管理,引导并规范合肥星级酒店业整体结构;重视人才培养;推进品牌建设以及文化创新等发展建议,以期推动后疫情时代合肥星级酒店业的持续健康发展。In order to further understand the development of the star hotel industry in Hefei after the COVID-19 epidemic,this paper adopts SCP analysis method.Firstly,CR4 indicators of three-star,four-star and five-star hotels in Hefei are calculated respectively,and it is concluded that the three-star and four-star hotels in Hefei belong to the middle(bottom)concentrated oligopoly structure,while the five-star hotels belong to the middle(top)concentrated oligopoly structure.Secondly,the study found that different star hotels in Hefei present certain differences in culture,marketing channels and product performance.In addition,the entry barriers of three-star and four-star hotels in Hefei are relatively low compared with five-star hotels,but the exit barriers of star-rated hotels are relatively high.Finally,the article proposes to strengthen the market supervision and management,guide and standardize the overall structure of Hefei star hotel industry;Attach importance to personnel training;Promote brand building and cultural innovation,in order to promote the sustainable and healthy development of Hefei star hotel industry in the post-epidemic era.

关 键 词：SCP范式 市场结构 合肥 星级酒店 

分 类 号：F719.2[经济管理—产业经济]