我国大宗面制品消费行为的调查研究  

Survey and Research on the Consumption Behavior of Bulk Noodle Products in China

作　　者：景丽[1] 王静[1] 杜涛[1] JING Li;WANG Jing;DU Tao(Institute of Agricultural Economy and Rural Development,Henan Academy of Agricultural Sciences,Zhengzhou 450002,China)

机构地区：[1]河南省农业科学院农业经济与农村发展研究所,河南郑州450002

出　　处：《现代食品》2024年第9期197-201,共5页Modern Food

基　　金：中国工程院战略研究与咨询项目“粮食持续稳定绿色生产长效机制研究”(2023-XY-31);河南省农科院自主创新项目“河南省种养融合发展主要模式及实施效果分析”(2024ZC075);河南省软科学项目“河南省农业科技现代化发展水平时空分异及提升策略研究”(222400410296)。

摘　　要：面制品是我国居民最重要的主食之一,而面条和馒头占据了我国面制品消费量的65%以上,是名副其实的大宗面制品。本文采用问卷调查的方式调查了2000个消费者在购买面条、馒头时的消费口味、消费渠道、消费观念、消费偏好等。结果表明,不同年龄段的消费群体选择外购食品的比例均较高;城市人群倾向于大型超市、社区便利店、面条作坊、菜市场、街边作坊有质量和安全保障的地点,农村居民相对城市居民居住分散,更倾向于性价比较高的面条作坊、菜市场、街边小作坊等;小包装、价格实惠的产品更易受到人们的青睐;口感、购买地点的方便性、便捷性是人们在购买面条、馒头时考虑的首要因素;功能性食品逐渐被人们所接受;安全、卫生、营养、美味的产品日益受欢迎。基于此,面制品行业要想实现高质量发展,需要不断创新和调整产品,以适应消费者不断变化的趋势。Noodle products are one of the most important staple foods for Chinese people,and noodles and steamed bread account for more than 65%of the consumption of noodle products in China,which is a veritable bulk noodle products.This paper investigates 2000 consumers’consumption taste,consumption channel,consumption concept and consumption preference when they buy noodles and steamed bread by means of questionnaire.The results show that the proportion of consumer groups in different age groups chose to purchase food is higher;urban people tend to prefer large supermarkets,community convenience stores,noodle mills,vegetable markets and street workshops with quality and safety guarantees.Compared with urban residents,rural residents tend to prefer noodle mills,vegetable markets and street workshops with higher cost performance.Small packaging,affordable products are more likely to be favored by people;the taste,convenience and convenience of the place of purchase are the primary factors that people consider when buying noodles and steamed buns.Functional food is gradually accepted by people;safe,hygienic,nutritious and delicious products are increasingly popular.Based on this,the flour products industry to achieve high-quality development needs to constantly innovate and adjust products to adapt to the changing trends of consumers.

关 键 词：大宗面制品 消费行为 消费趋势 调查 

分 类 号：TS213.2[轻工技术与工程—粮食、油脂及植物蛋白工程]