冰雪竞赛表演产业与新媒体产业融合发展研究  

Research on the Integrated Development of Ice and Snow Competition Performance Industry and the New Media Industry

作　　者：于英[1] 倪荣璟 丁伟 徐放[1] 于飞 YU Ying;NI Rongjing;DING Wei;XU Fang;YU Fei(School of Physical Education,Liaoning Normal University,Dalian 116029,China)

机构地区：[1]辽宁师范大学体育学院,辽宁大连116029

出　　处：《冰雪运动》2024年第3期66-71,共6页China Winter Sports

基　　金：辽宁省社会科学规划基金项目(L20BTY005)。

摘　　要：2025年亚冬会举办在即,冰雪竞赛表演产业即将迎来新的发展机遇。进入数字时代,新媒体的传播优势为冰雪竞赛表演的发展提供了更多可能,对此,应积极推动冰雪竞赛表演产业与新媒体产业的融合升级。研究通过对冰雪竞赛表演产业与新媒体产业融合的概念、动因、路径及价值的分析,得出经过技术融合、业务融合与市场融合三个阶段,能够实现冰雪竞赛表演产业规模增长、资源配置完善、产业新格局构建和冰雪精神深化,但当前产业融合过程中还存在法律界定模糊、网络环境混乱、人才培养体系滞后、用户范围集中等问题。鉴于此,研究从明晰法律属性,加强市场规范;净化网络环境,整合传播思路;重视人才培养,凝聚多元力量;扩大用户范围,科技定位场景等方面提出发展路径,旨在通过冰雪竞赛表演产业与新媒体产业的创新融合,实现冰雪竞赛表演产业的高质量发展。With the 2025 Asian Winter Games approaching,the ice and snow competition performance industry will encounter new development opportunities.In the digital age,the communication advantages of new media provide more possibilities for the development of ice and snow competition performances.Therefore,it is essential to actively promote the integration and upgrading of the ice and snow competition performance industry and the new media industry.Through an analysis of the concepts,motivations,paths,and values of the integration of these industries,this paper concludes that after undergoing three stages technical integration,business integration,and market integration industry can achieve scale growth,improved resource allocation,a new industrial structure,and deeper ice and snow culture.However,current integration faces issues such as ambiguous legal definitions,chaotic online environments,lagging talent training systems,and concentrated user bases.In light of these challenges,this paper proposes development paths such as including clarifying legal attributes and strengthening market regulation;purifying the online environment and integrating communication strategies;emphasizing talent cultivation and uniting diverse forces;expanding the user base and leveraging technological scenarios.The goal is to achieve high-quality development of the ice and snow competition performance industry through innovative integration with the new media industry.

关 键 词：冰雪竞赛表演 新媒体 产业融合 高质量发展 

分 类 号：G80-052[文化科学—运动人体科学]