中国传统文学著作《红楼梦》中的人物形象IP设计  

The IP Design of the Characters in the Traditional Chinese Literary Work“A Dream of Red Mansions”

作　　者：高佳馨 赵宇[1] GAO Jiaxin;ZHAO Yu(Harbin Normal University,Harbin 150080,China)

机构地区：[1]哈尔滨师范大学,黑龙江哈尔滨150080

出　　处：《鞋类工艺与设计》2024年第11期15-17,共3页SHOES TECHNOLOGY AND DESIGN

基　　金：2023年度黑龙江省大学生创新创业训练计划项目《中国传统文学著作〈红楼梦〉中的人物形象IP设计》(项目编号:SD2023023)。

摘　　要：中国传统文化是中华上下五千年发展中不断积累形成的宝贵财富,其中传统的文学著作更是其中一个不可忽视的重要组成部分。著作中的人物、背景、服饰、故事情节等多被动画、影视所应用。这些优秀的作品成功源于对传统著作的提炼、中国深厚的文化元素以及传统文化的底蕴。网络时代的传统文学著作更应与新颖创新的表现形式结合起来,发挥文学的魅力同时让观者能够更沉浸其中。创新可爱的卡通IP形象作为一个紧跟时代潮流的艺术表现形式,拥有不同的受众群体,通过年轻人喜爱、更容易接受的卡通IP形象来宣扬中国传统文学著作,以《红楼梦》为例,让年轻人更自主、更投入地熟悉和关注中国传统的文学著作,明确“中国文化”的旗帜。Chinese traditional culture is the precious wealth accumulated in the development of China for five thousand years,among which traditional literary works are an important part that can not be ignored.The characters,backgrounds,costumes and storylines in the book are mostly used in animation and film.The success of these excellent works stems from the refinement of traditional works and the profound cultural elements and traditional culture of China.Traditional literary works in the Internet era should be combined with new and innovative forms of expression to give full play to the charm of literature and let the audience more immersed in it.As a form of artistic expression that keeps up with the trend of the times,the innovative and lovely cartoon IP image has different audience groups.Through the cartoon IP image that young people love and are more easily accepted,the Chinese traditional literary works are promoted.Taking“A Dream of Red Mansions”as an example,the young people are more independent and invested in familiar with and concerned about the Chinese traditional literary works,and the flag of“Chinese culture”is clear.

关 键 词：《红楼梦》 人物形象 IP 文化产业 

分 类 号：J534[艺术—艺术设计]