基于符号学的旅游文创产品设计应用研究——以采石矶为例  

Research on the Design and Application of Tourism Cultural and Creative Products from the Perspective of Semiotics:Taking Caishiji as an Example

作　　者：王珍珍 郑勉勉 WANG Zhenzhen;ZHENG Mianmian(School of art and design,Ma'anshan University,Ma'anshan 243104,Anhui,China;Academy of Art and Design,Anhui University of Technology,Ma'anshan 243032,Anhui,China)

机构地区：[1]马鞍山学院艺术设计学院,安徽马鞍山243104 [2]安徽工业大学艺术与设计学院,安徽马鞍山243032

出　　处：《安徽工业大学学报（社会科学版）》2024年第1期30-36,共7页Journal of Anhui University of Technology：Social Sciences

基　　金：安徽省教育厅高等学校科学研究项目(2023AH052612);国家艺术基金项目(2023-A-05-090-544);安徽省高校中青年教师培育项目(YQYB2023095)。

摘　　要：在文旅经济的背景下,探究旅游文创产品的设计方法。以符号学三元一体模型理论为指导,运用FAHP和CRITIC模型,结合博弈论,筛选和权衡文化符号,探讨其在旅游文创产品设计中的应用。以采石矶为例,从形态、纹样、色彩和材料四个维度解析文化符号,并将其应用到旅游文创产品设计实践中。评价结果表明,这种基于文化符号的设计方法,能够有效提升设计效率和科学性,得出的设计方案也能满足用户需求。This paper explores the design methods of tourism cultural and creative products in the context of cultural and tourism economy.Guided by the theory of the semiotic trinity model,using FAHP and CRITIC models,combined with game theory,to screen and balance cultural symbols,and explore their application in the design of tourism cultural and creative products.Taking Caishiji as an example,this paper analyzes cultural symbols from four dimensions:form,pattern,color,and material,and applies them to the design practice of tourism cultural and creative products.The evaluation results indicate that this cultural symbol based design method can effectively improve design efficiency and scientificity,and the resulting tea set design scheme can also meet user needs.

关 键 词：符号学 三元一体模型 旅游文创 FAHP模型 CRITIC模型 

分 类 号：G127[文化科学] TB472[一般工业技术—工业设计]