数字经济背景下我国绿色农产品流通模式的优化策略  

Optimization Strategy of Circulation Mode of Green Agricultural Products in China Under the Digital Economy Background

作　　者：王世波[1] 袁荧 董妍 郑继兴[1] 陈红梅[1] WANG Shibo;YUAN Ying;DONG Yan;ZHENG Jixing;CHEN Hongmei(School of Economics and Management,Qiqihar University/Laboratory of Regional Innovation and Industrial Integration Development in Nenjiang River Basin,Qiqihar,Heilongjiang 161006)

机构地区：[1]齐齐哈尔大学经济与管理学院,嫩江流域区域创新与产业融合发展实验室,黑龙江齐齐哈尔161006

出　　处：《北方园艺》2024年第11期144-151,共8页Northern Horticulture

基　　金：黑龙江省省属高等学校基本科研业务费资助项目(145209335);黑龙江省社科基金一般资助项目(22GLB104);黑龙江省哲学社会科学研究规划资助项目(20JYE263)。

摘　　要：当前,数字经济的高速发展对我国绿色农产品流通模式产生前所未有的冲击与挑战,正推动农产品生产方式与消费方式深刻变革,成为优化我国传统绿色农产品流通模式的重要驱动力。相较于传统经济,数字经济具有数字化、网络化与智能化等显著特征,对我国绿色农产品流通模式影响深远。在该背景下,对我国绿色农产品流通模式进行优化并找出存在的问题,最后从夯实绿色农产品流通数字化基础设施建设、推动绿色农产品流通数字化技术创新进程、加大绿色农产品流通数字化教育投入力度和提升绿色农产品流通数字化资源整合水平4个方面提出我国绿色农产品流通模式优化策略,以期能够拓宽绿色农产品流通渠道,推动绿色农产品流通业现代化发展,从而有利于提高我国绿色农产品流通效率,促进我国农业经济高质量发展。At present,the rapid development of digital economy has brought unprecedented impacts and challenges to the circulation mode of green agricultural products in China,which is promoting the profound transformation of agricultural production mode and consumption mode,and has become an important driving force for optimizing the circulation mode of traditional green agricultural products in China.Compared with traditional economy,digital economy has remarkable characteristics such as digitalization,networking and intelligence,which has far-reaching influence on the circulation mode of green agricultural products in China.Under this background,this study optimized the circulation mode of green agricultural products in China and found out the existing problems.Finally,it put forward the optimization strategy of circulation mode of green agricultural products in China from four aspects,consolidating the digital infrastructure construction of circulation of green agricultural products,promoting the technological innovation process of circulation of green agricultural products,increasing the investment in digital education of circulation of green agricultural products and improving the integration level of digital resources of circulation of green agricultural products,in order to broaden the circulation channels of green agricultural products.Promoting the modernization of green agricultural products circulation industry is conducive to improving the circulation efficiency of green agricultural products in China and promoting the high-quality development of China′s agricultural economy.

关 键 词：数字经济 绿色农产品 流通模式 优化策略 

分 类 号：F326.1[经济管理—产业经济]