乌卡环境下中国高科技制造企业国际化的权变战略:基于宇视科技的案例研究  

Contingency Strategy of High⁃tech Manufacturing Firms’Internationalization in the VUCA Era:A Case Study Based on Uniview

作　　者：高原 王锐[1] 彭泗清[1] Gao Yuan;Wang Rui;Peng Siqing(Guanghua School of Management,Peking University,Beijing 100871)

机构地区：[1]北京大学光华管理学院,北京100871

出　　处：《管理评论》2024年第3期269-288,共20页Management Review

基　　金：国家自然科学基金面上项目(72072004);国家自然科学基金重点项目(71832015)。

摘　　要：本文聚焦涉及数据安全和芯片技术的典型行业,尤其关注资源禀赋不足的市场后发群体,从权变视角探讨这类高科技制造企业在国际环境乌卡(VUCA)时代,克服各种封锁与打压而突围出海的过程。通过宇视科技的国际化案例,发现随着国际化深入,企业首先识别市场风险、制度风险与行业风险的演变与组合,弘扬以“志气、骨气、底气”为核心的企业家精神,塑造高效执行、开放自治、协同进步的组织文化,引领战略导向从稳健进取、探索创新向循环提升演变,以此在各阶段“风险-资源”组态下生存成长。相关研究为我国特殊情境下高科技制造企业的国际化提供了理论补充,也为这类企业克服后发劣势打造内外市场业务“双循环”,借力海外市场“弯道超车”,真正担当起我国创新主体责任提供实践建议。This paper focuses on the typical industries related to data security and chip technology,especially the latecomer groups in the market with insufficient resource endowment.From the perspective of contingency,this paper discusses the process of their fighting against repressions and breaking out of marine blockade when the characteristics of VUCA in the international environment become in⁃creasingly serious.Based on the exploratory case of Uniview’s internationalization progress,we find that with its reach deep into the in⁃ternational market,Uniview first identifies the evolution and combination of market risk,institutional risk and industry risk,meanwhile gives full play to the entrepreneurship of“ambition,moral integrity and confidence”to develop an organizational culture of efficient exe⁃cution,openness,autonomy and synergistic progress,and then re⁃directs its strategy from steady progress,exploration and innovation to circular enhancement,so as to survive and grow in a mixed environment of risks and resources throughout all stages.This research pro⁃vides theoretical supplement for the internationalization of high⁃tech manufacturing enterprises under special circumstances,and provides practical suggestions for such enterprises to overcome disadvantages typical of latecomers,create a“dual circulation”,make use of over⁃seas markets to achieve“corner overtaking”,and truly distinguish themselves as independent innovators.

关 键 词：乌卡时代 高科技制造企业国际化 权变理论 

分 类 号：F49[经济管理—产业经济] F272.3