消费主义视域下当代大学生的消费偏离及其引导路径  

Study on the consumption deviation of contemporary collegestudents and its guiding path from the perspective of consumerism

作　　者：芮国星 RUI Guoxing(School of Marxism,Shaanxi Normal University,Xi′an 710119,China)

机构地区：[1]陕西师范大学马克思主义学院,陕西西安710119

出　　处：《高校教育管理》2024年第4期70-77,共8页Journal of Higher Education Management

基　　金：共青团中央学校部全国学校共青团研究项目(2018ZH08-2);陕西省思想政治工作重大理论与现实问题研究项目(SZ262);陕西师范大学学生思想政治教育工作研究中心重点项目(2021SZZXZD004)。

摘　　要：市场经济发展带来了物质财富与精神财富的空前繁荣,也使当代大学生的消费理念和消费方式发生了巨大变化。以消费主义思潮为主导的消费社会使当代大学生的消费发生了理念的价值偏离、行为的理性偏离和组成的结构偏离。以资本逻辑为主导的消费文化和以市场逐利为本质的商业技术以及教育的缺失是当代大学生消费偏离现象生成和蔓延的主要原因。因此,科学引导当代大学生的消费价值观,需要以社会为保障、以学校为主导、以家庭为基础,依托社会各方、依托教育教学、依托日常生活帮助大学生确立求实的消费动机,树立正确的消费理念,形成健康的消费行为。The development of market economy has brought unprecedented prosperity in material wealth and spiritual products,and it has also brought about significant changes in the consumption concepts and consumption ways of contemporary college students.The society dominated by consumerism has caused experience deviations in aspects of consumption values,rational behavior,and structural composition of contemporary college students.There are three main reasons for the generation and the spread of consumption deviation among contemporary college students,the consumption culture dominated by capital logic,the commercial technology with market profit as its essence,and the lack of education.Therefore,in order to scientifically guide the consumption values of contemporary college students,it is necessary to do the following things well,including to take society as the guarantee,to treat school as the leading factor,to see family as the foundation,to rely on various aspects of society,education,and daily life to help college students establish correct consumption motivations,consumption concepts,and consumption behaviors.

关 键 词：大学生 消费主义 消费动机 消费理念 消费行为 消费偏离 消费价值观 

分 类 号：G640[文化科学—高等教育学]