直播学习临场感对大学生思想政治教育传播效果的影响研究  

A study on impacts of live learning presence on communicationeffects of ideological and political education for college students

作　　者：黄艳 林巧 李卫东[2] HUANG Yan;LIN Qiao;LI Weidong(School of Marxism,Wuhan Institute of Technology,Wuhan 430205;National Institute of Communication Strategy,Huazhong University of Science and Technology,Wuhan 430074,China)

机构地区：[1]武汉工程大学马克思主义学院,湖北武汉430205 [2]华中科技大学国家传播战略研究院,湖北武汉430074

出　　处：《高校教育管理》2024年第4期114-124,共11页Journal of Higher Education Management

基　　金：教育部人文社会科学研究规划基金项目(23YJA710013);湖北省教育厅哲学社会科学研究重点项目(22D050)。

摘　　要：利用直播学习临场感优化大学生思想政治教育传播效果是数字时代开展大学生思想政治教育工作的新路径。本研究基于心流理论和学习投入理论,构建了一个直播学习临场感影响大学生思想政治教育传播效果的理论模型,并利用1 096份问卷调查数据进行实证分析。研究结论表明,直播学习临场感显著正向影响思想政治教育传播效果,心流体验和学习投入均对两者之间的关系起到部分中介作用。基于此,高校思想政治教育传播应迎合高等教育数字化转型的时代需求;思想政治教育者应不断提升大学生的直播学习临场感,帮助其增强心流体验、增加学习投入;大学生应全面提高自身的数字素养水平,积极参与思想政治教育直播学习。Optimizing the communication effect of college students′ideological and political education by using the presence of live learning is a new way to carry out college students′ideological and political education in the digital age.Based on the flow theory and learning engagement theory,a theoretical model was constructed to investigate the impact of live learning presence on the communication effects of ideological and political education for college students.Empirical analysis was conducted using 1096 questionnaire survey data.The research conclusion shows that the live learning presence has a significant positive impact on the communication effects of ideological and political education,with both flow experience and learning engagement partially mediating the relationship between the two.Based on this,the communication of ideological and political education in colleges and universities should meet the needs of the times of digital transformation of higher education;Ideological and political educators should continuously improve the students′sense of presence in live learning,help them enhance flow experience and increase learning engagement;College students should improve their digital literacy and actively participate in live learning of ideological and political education.

关 键 词：大学生 思想政治教育 直播学习临场感 传播效果 心流体验 学习投入 

分 类 号：G640[文化科学—高等教育学]