新形势下导游职业道德建设与权益保障机制耦合路径探析  

Exploring the Coupling Path between the Construction of Tour Guide Professional Ethics and the Protection of Rights and Interests under the New Situation

作　　者：伏恬舒 FU Tianshu(School of Tourism and Aviation Management,Hunan Women's University,Changsha 410004,Hunan)

机构地区：[1]湖南女子学院旅游与航空管理学院,湖南长沙410004

出　　处：《湖南工业职业技术学院学报》2024年第3期19-25,共7页Journal of Hunan Industry Polytechnic

基　　金：2022年度湖南省教育厅科学研究青年项目“新形势下导游职业道德建设与权益保障机制研究”(项目编号:22B0926)。

摘　　要：随着网络资讯的发展、电子商务的普及、智能导游的替代和游客知识水平的提高,散客游异军突起,跟团游逐步减少,导游职能则被相对削弱,导游生存空间受到挤压。一方面,在职人员稳定性不强,优秀人才流失严重,导游服务水平和职业道德难以提升。另一方面,旅游院校生源不足,毕业生有业不就。职业道德建设与权益保障机制相辅相成,有着天然的耦合性与衔接性。通过提升综合素养、铸造品牌形象,健全保障机制、完善奖惩制度,深化普法教育、严格诚信考核,完善监管机制、优化管理规则等路径,可进一步调动导游工作积极性,激发导游行业发展新动能,促进旅游事业健康发展。With the development of Internet Information,the popularity of e-commerce,the substitution of intelligent tour guides and the improvement of tourists'knowledge,individual tourists are becoming more and more popular,group tours are becoming less and less,and the functions of tour guides are becoming weaker,living space is being squeezed.On the one hand,the stability of on-the-job personnel is not strong,Serious Brain Drain,tour guide service level and professional ethics dificult to improve.On the other hand,tourism colleges and universities lack of students,graduates have jobs not.The construction of professional ethics and the protection mechanism of rights and interests complement each other and have the natural coupling and connection.Through improving the comprehensive quality,casting the brand image,perfecting the guarantee mechanism,perfecting the reward and punishment system,deepening the legal education,strictly assessing the integrity,perfecting the supervision mechanism,optimizing the management rules and other paths,it can be achieved that further arousing the enthusiasm of tour guide work,stimulating the new motive force of tour guide industry and promoting the healthy development of tourism.

关 键 词：导游 职业道德 权益保障 路径优化 

分 类 号：F590.633[经济管理—旅游管理]