多巴胺配色在“Z世代”群体中的流行因素及产品设计探析  

Analysis of Popular Factors and Product Design of Dopamine Color Matching in Era Z Population

作　　者：周澍天[1] Zhou Shutian(China Academy of Fine Arts)

机构地区：[1]中国美术学院

出　　处：《色彩》2024年第4期31-33,共3页Fashion Color

摘　　要：文章从近年网络流行的名词“多巴胺配色”概念入手,分析多巴胺配色的视觉特点、发展历史及其背后的社会文化心理。旨在探讨多巴胺配色产品设计策略在“Z世代”中的流行因素,并通过现实中各类商业品牌案例来进一步解析多巴胺配色在设计中的应用和影响。This article begins with the concept of"dopamine color schemes"a term that has recently gained popularity online.It analyzes the visual characteristics,historical development,and underlying socio-cultural psychology of dopamine color schemes.The aim is to explore the factors driving the popularity of dopamine color scheme product design strategies among Era Z.Additionally,the article uses various real-world commercial brand cases to further examine the application and impact of dopamine color schemes in design.

关 键 词：“Z世代” 多巴胺配色 审美变化 

分 类 号：TB472[一般工业技术—工业设计]