色彩与功能:产品设计中色彩与实用性的平衡  

Color and Function: Striking a Balance Between Color and Utility in Product Design

作　　者：崔婷婷[1] Cui Tingting(Beijing Forestry University)

机构地区：[1]北京林业大学

出　　处：《色彩》2024年第4期37-40,共4页Fashion Color

摘　　要：本文深入探讨了色彩与功能性在产品设计中的重要性及其相互之间的平衡。通过多个案例,揭示了色彩在吸引消费者、传递情感、增强品牌识别度方面的作用,同时强调了功能性在确保产品满足用户需求和提供良好用户体验中的关键角色。文章进一步讨论了未来色彩趋势的预测、新兴技术对色彩与功能性关系的影响,以及可持续发展对设计实践的指导作用。最后,文章总结了研究发现,强调了色彩与功能性平衡的重要性,并提出了未来研究方向和实践建议,旨在促进设计领域的创新和可持续发展。This paper delves into the importance of color and functionality in product design and their balance with each other.Through a number of case studies,it reveals the role of color in engaging consumers,conveying emotions,and enhancing brand identity,while emphasizing the key role of functionality in ensuring that products meet user needs and provide a good user experience.The article further discusses predictions of future color trends,the impact of emerging technologies on the relationship between color and functionality,and the role of sustainability in guiding design practice.Finally,the article summarizes the research findings,highlights the importance of color-functionality balance,and suggests future research directions and practices aimed at promoting innovation and sustainability in the design field.

关 键 词：产品设计 色彩心理学 功能性 用户体验 可持续发展 色彩趋势 

分 类 号：TB472[一般工业技术—工业设计]