新闻导语彰显易读性的进路  

The Path to Enhancing the Readability of News Leads for Better User Experience

作　　者：武斌[1] Bin Wu(School of Network Communication,Zhejiang Yuexiu University,Shaoxing Zhejiang)

机构地区：[1]浙江越秀外国语学院网络传播学院,浙江绍兴

出　　处：《新闻传播科学》2024年第2期232-237,共6页Journalism and Communications

基　　金：浙江省一流本科课程(线上线下混合式)建设项目《新闻采访与写作》[浙越外教发(2020)37号]阶段性成果。

摘　　要：“易读性”是决定一篇新闻的导语是否有粘性,能否粘住受众的重要指标。本文采用内容分析法、文献阅读法、案例研究法对六个新闻导语样本进行解剖,试图通过这些样本启示媒体人践行“四力”,消除阻抗,精益求精,建构易读性好的导语,奉献用户体验好、传播效果好的新闻文化精品。“Readability”is a crucial indicator of whether a news lead can effectively engage and hold the attention of readers.This paper employs content analysis,literature review,and case studies to dissect six samples of news leads,aiming to illuminate the path for media practitioners to enhance the readability of their leads,eliminate impediment,strive for excellence,construct easy-to-read news leads,and dedicate to creating high-quality news culture with good user experience and dissemination effect.

关 键 词：新闻导语 易读性 阻抗 锐化焦点 受众本位 

分 类 号：G21[文化科学—新闻学]