日本NHK的数字转型之路  

NHK’s Digital Transformation Path

作　　者：张帆 Fan Zhang(School of Media,Film and Television,Jiangsu Normal University,Xuzhou Jiangsu)

机构地区：[1]江苏师范大学传媒与影视学院,江苏徐州

出　　处：《新闻传播科学》2024年第2期356-361,共6页Journalism and Communications

基　　金：2022年度江苏师范大学研究生科研与实践创新计划项目“当皮卡丘遇见米老鼠:日本流行文化在北美的跨文化传播研究”(项目编号:2022XKT0003)的阶段性研究成果。

摘　　要：近年来随着传播技术的不断更新和国民媒介使用习惯的改变,全球范围内的传统媒体都面临着前所未有的挑战。近年来,日本传统媒体下滑明显,发行量、阅读率、收视率、收听率、广告收入、从业人员数量等衡量报纸、广播、电视的系列指标都逐年下降。日本传媒业正处在一个十字路口,20世纪下半叶以来财政收入和阅听人数的可预测性增长现在被不断萎缩的本土人口、日益增加的外来移民和逐年减少的销售份额所替代。日本传媒业的前景开始变得很不明朗,但与欧美传统媒体相比,其下滑较为缓慢。日本放送协会(NHK)作为日本唯一一家覆盖全国的广播电台及电视台的公共媒体机构,积极应对挑战并追求“新的NHK特色”,从技术、服务、内容等方面推进媒体融合,走出了一条具有日本特色的转型发展之路,这将为我国的媒体转型提供经验借鉴。In recent years,with the constant updating of communication technologies and changes in national media usage habits,traditional media worldwide have faced unprecedented challenges.In recent years,Japan’s traditional media have declined significantly,with a series of indicators measuring newspapers,radio,and television,such as circulation,readership,viewership,listenership,advertising revenues,and the number of employees,all declining year by year.The Japanese media industry is at a crossroads,with predictable growth in revenues and listenership since the second half of the twentieth century now being replaced by a shrinking native population,increasing foreign immigration,and a declining share of sales year after year.The future of the Japanese media industry is beginning to look very uncertain,but its decline is slower than that of traditional media in Europe and the United States.NHK,as the only public media organization in Japan with nationwide coverage of radio and TV stations,has responded positively to the challenges and pursued the“new NHK characteristics”by promoting media convergence in terms of technology,service,and content,and has come out with a road of transformation and development with Japanese characteristics,which will provide lessons for China’s media transformation.This will provide lessons for China’s media transformation.

关 键 词：NHK 媒介融合 数字转型 

分 类 号：G20[文化科学—传播学]