文旅融合下乡村红色文化旅游发展路径探究  

Research on the Development Path of Red Culture Tourism inRural Areas under the Integration of Culture and Tourism

作　　者：李冠源[1] 李冬娜 LI Guanyuan;LI Dongna(College of Management,Shanwei Institute of Technology,Shanwei 516600,China;College of Marxism,Guangdong Polytechnic Normal University,Guangzhou 510665,China)

机构地区：[1]汕尾职业技术学院管理学院,广东汕尾516600 [2]广东技术师范大学马克思主义学院,广东广州510665

出　　处：《云南农业大学学报（社会科学版）》2024年第3期71-77,共7页Journal of Yunnan Agricultural University(Social Science)

基　　金：广东省教育科学规划课题“高校经管类课程教学中嵌入‘四史’教育的改革与探索”(2022GXJK615);汕尾职业技术学院经济与社会发展研究中心、绩效评估中心重点课题“新时期汕尾文旅产业高质量发展路径探究”(JSJP21-003);汕尾职业技术学院区域高质量发展研究中心重点课题“直播电商助推汕尾产业发展研究”(QYFZ23-001);广东技术师范大学校级教研项目(重点)“区域文化资源融入高校‘大思政课’的校本改革实践探索”(JGZD202219)。

摘　　要：红色基因能赋予乡村地区文化旅游产业发展以新内涵,通过大力挖掘及深度开发红色资源,使之有机植入并与文化旅游发展相融合,俨然已经成为新时期推动乡村地区文化旅游市场增长的新动能。通过运用文献分析法,分析归纳乡村红色文化旅游发展的现状及面临的困境,提出优化乡村红色文化旅游发展的路径。研究表明,文旅融合下的乡村红色文化旅游发展应以全域旅游理念推进深度开发、充分依托新技术加强营销推广、多措并举加快专业人才培养,从而推动乡村地区红色文化旅游产业的高质量发展,最终为乡村地区创造更多经济价值和社会效益。The red gene can give new connotation to the development of cultural tourism industry in rural areas,through vigorously excavating and deeply developing red resources,so that it can be organically embedded and integrated with the development of cultural tourism,it has become a new driving force to promote the growth of cultural tourism market in rural areas in the new era.By using the method of literature analysis,this paper analyzed and summarized the current situation and difficulties of the development of rural red cultural tourism,and put forward the path to optimize the development of rural red cultural tourism.The research showed that,the development of rural red cultural tourism under the integration of culture and tourism should promote in-depth development based on the concept of whole-area tourism,fully rely on new technologies to strengthen marketing promotion,and take multiple measures to speed up the training of professionals,so as to promote the high-quality development of rural red cultural tourism industry,and ultimately create more economic value and social benefits for rural areas.

关 键 词：文旅融合 乡村 红色文化旅游 

分 类 号：F592.7[经济管理—旅游管理]