乡村振兴背景下陕西平利县茶旅融合发展研究  

An Analysis of Deep Integration of Tea and Tourism in Pingli County of Shaanxi Province under the Background of Rural Revitalization

作　　者：贺志武 刘江 孙于娇 He Zhiwu;Liu Jiang;Sun Yujiao(School of Economics and Management,Xi'an University,Xi'an 710065 China)

机构地区：[1]西安文理学院经济管理学院,西安710065

出　　处：《西安文理学院学报（社会科学版）》2024年第2期96-101,共6页Journal of Xi’an University(Social Sciences Edition)

基　　金：2023年国家级大学生创新创业训练计划项目:“乡村振兴战略”背景下陕西平利县智慧农业+旅游新模式研究(S202311080001)。

摘　　要：党的二十大提出了全面推进乡村振兴,“茶旅融合”发展对推动乡村振兴有着重要作用。茶旅融合是在传统茶产业转型升级和乡村旅游业快速发展碰撞下产生的一种新发展模式,茶旅融合发展是茶产业及旅游产业发展的内在需求。以陕西省平利县为例,分析其茶业与旅游业融合发展的现状、优势以及茶业与旅游业相互促进、融合发展的关系,以实地考察、查阅资料等方法分析平利县茶业与旅游业融合发展中存在的问题,如品牌知名度不足、茶旅融合不明显等,并提出了针对性的发展建议。顺应了平利县茶旅融合发展的新趋势,为安康市平利县乡村振兴发展提供一个可借鉴的新思路,为实现乡村振兴战略创造了巨大潜力。The 2oth National Congress of the CPC proposed to comprehensively promote rural revitalization,and the development of“"tea and tourism integration”plays an important role in promoting rural revitalization.Tea and tourism integration is a new development model generated by the collision between the transformation and upgrading of traditional tea industry and the rapid development of rural tourism,and the integrated development of tea and tourism is the internal demand for the development of tea and tourism industry.Taking Pingli County of Shaanxi Province as an example,this paper analyzes the current situation and advantages of the integrated development of tea industry and tourism industry,as well as the relationship between the mutual promotion and integrated development of tea industry and tourism industry.It analyzes the problems such as lack of brand awareness and not obvious integration of tea tourism in the integrated development of tea industry and tourism industry in Pingli County by means of field investigation and data consulting,and puts forward targeted development suggestions.It conforms to the new trend of the integrated development of tea tourism in Pingli County,provides a new idea for the development of rural revitalization in Pingli County,Ankang City,and creates great potential for realizing the strategy of rural revitalization.

关 键 词：乡村振兴 平利县 茶旅融合 发展策略 

分 类 号：F327[经济管理—产业经济] F592.7