当代语境下民俗玩具的再设计策略——以淮阳泥泥狗为例  

Redeessiaignn Strategies for Folk Toys in the Contemporary Context

作　　者：夏寸草 袁紫薇 

机构地区：[1]不详

出　　处：《上海工艺美术》2024年第2期56-57,共2页Shanghai Arts & Crafts

摘　　要：序言在当今工业飞速发展的浪潮中,以手工艺为核心的传统民俗玩具在制作成本及精度上难以与现代标准化生产的玩具相抗衡。随着社会的不断进步和生活方式的深刻变革,根植于农耕文化的民俗活动及其相关玩具亦经历了翻天覆地的转变。这一转变不仅使得传统民俗玩具逐渐失去了原有的受众群体,更使其面临着传承与发展的严峻挑战。This article focuses on the redesign and cultural communication strategies of HuaiyanggClayDog,a traditional folk toy.Through a deep analysis of its current market status and cultural value,it proposes redesign strategies such as branding and image shaping,narrative design and cultural dissemination,innovative design concepts and symbol reconstruction,as well as the integrated design of functionality and playability,aiming to promote the inheritance and development of traditional culture.The research in this article not only provides specific ideas for the redesign of Huaiyang Clay Dog,but also offers valuable references for the innovative development of other traditional folk toys.

关 键 词：传统民俗 民俗活动 农耕文化 受众群体 制作成本 当代语境 玩具 手工艺 

分 类 号：J314.7[艺术—美术]