社会声望、价值感知对农户宅基地退出行为的实证分析——基于640份农户调查数据  

Empirical Analysis of Social Reputation and Value Perception on Farmers’ Withdrawal Behavior of Homestead--Based on the Data of 640 Household Survey

作　　者：封玫[1] 张志垚 程娟 蔡淑清 FENG Mei;ZHANG Zhiyao;CHENG Juan;CAI Shuqing(College of Humanities and Public Administration,Jiangxi Agricultural University,Nanchang 330045,China)

机构地区：[1]江西农业大学人文与公共管理学院,江西南昌330045

出　　处：《现代农业》2024年第3期34-43,共10页Modern Agriculture

基　　金：江西省社会科学规划基金项目“乡村振兴视域下农村‘一户一宅’制度风险及其治理效能研究”(21SH12D);江西省人文社会科学研究项目“农村宅基地改革中的风险治理研究”(JC20112);江西省2023年度研究生创新专项资金项目“农户宅基地退出的风险治理研究——基于政府规制视角”(YC2023-S368)。

摘　　要：探索农村宅基地自愿有偿退出机制,推进闲置宅基地进一步腾退和盘活,是缓解当下中国农村土地资源低效利用的重要举措。基于江西省余江区640份农户调研数据,实证分析了社会声望、价值感知对农户宅基地退出行为的影响机理,并对价值感知在社会声望与农户宅基地退出行为中的中介效应进行检验。结果表明:社会声望、价值感知均会显著正向促进农户宅基地退出行为,价值感知在社会声望与农户宅基地退出中起中介作用;受访者受教育程度越高或者为中共党员,越会显著提高农户宅基地退出行为的意愿,促使其退出行为的达成。综上,建议重视社会声望和价值感知在农户宅基地退出中的外在驱动和内在激励作用,充分发挥乡贤、知识分子以及领导干部等群体的示范效应,注重提高农户宅基地退出价值感知水平,提升农户宅基地退出意愿。Exploring the voluntary paid withdrawal mechanism of rural homesteads and promoting further vacating and revitalization of idle homesteads are important measures to alleviate the inefficient utilization of rural land resources in China.Based on 640 survey data from farmers in Yujiang District,Jiangxi Province,this study empirically analyzed the impact mechanism of social reputation and value perception on farmers’withdrawal behavior of homesteads,and further tested the mediating effect of value perception between social reputation and farmers’withdrawal behavior of homesteads.The results showed that both social reputation and value perception significantly promoted farmers’withdrawal behavior of rural homesteads,and value perception played a mediating role between social reputation and the withdrawal of rural homesteads;higher education level of the respondents or being a member of the Communist Party of China significantly increased the willingness of farmers to withdraw from their homesteads,promoted the achievement of withdrawal behavior.Based on this,it is recommended to pay attention to the external driving and internal motivating effects of social reputation and value perception in the withdrawal of rural homesteads,fully leverage the demonstration effects of“local elites”“intellectuals”and“leading cadres”,and pay attention to improving farmers’perceived value level of rural homesteads withdrawal and enhancing their willingness to withdraw.

关 键 词：宅基地退出行为 社会声望 价值感知 中介作用 

分 类 号：F301.3[经济管理—产业经济]