基于AR技术的饮料品牌包装设计分析  

RESEARCH ON BEVERAGE BRAND PACKAGING DESIGN BASED ON AR TECHNOLOGY

作　　者：储汇 CHU HUI

机构地区：[1]苏州农商银行

出　　处：《设计》2024年第12期10-13,共4页Design

摘　　要：探究饮料品牌结合AR技术后对品牌的影响力及相应的设计策略。本研究通过对现有AR饮料包装所展现的精神理念、品牌文化、商品价值感进行分析,归纳了情感化、易传播、年轻化的设计原则。本研究提出了一套标准的AR饮料包装设计流程,即确立共性、主题选定、内容设计、AR技术实现、发布5个步骤,该流程适用于需要结合AR技术的饮料品牌。该流程能够帮助品牌更规范的通过AR内容进行品牌文化的营销,为饮料包装与AR设计的结合提供了设计参考。To explore the influence of beverage brands combined with AR technology on the brand and the corresponding design strategy.This study summarizes several design principles,including emotionality,easily-spreading,and youthful,through the analysis of the spiritual concepts,brand culture,and sense of commodity value displayed in the existing beverage packaging.This study proposes a AR packaging design process,which consists of five steps:establishing commonality,theme selection,content design,AR technology implementation,and release.This process is suitable for beverage brands that need to incorporate AR technology.It can provide these brands a more standardized process of the marketing with AR content and a design reference for the integration of beverage packaging and AR design.

关 键 词：AR技术 包装设计 饮料品牌 品牌认知度 品牌影响力 

分 类 号：TB472[一般工业技术—工业设计]