基于认知效率的可降解塑料科普信息设计研究  

RESEARCH ON THE POPULAR SCIENCE INFORMATION DESIGN OF DEGRADABLE PLASTIC BASED ON COGNITIVE EFFICIENCY

作　　者：来运天 张涛 LAI YUNTIAN;ZHANG TAO

机构地区：[1]浙江理工大学艺术与设计学院

出　　处：《设计》2024年第11期137-139,共3页Design

摘　　要：为有效提高普通民众使用可降解塑料的意识,在进行可降解塑料科普时要着重提升科普信息的传达和认知效果。基于认知效率理论,从主、客观角度分析科普信息认知效率的影响因素。结合可降解塑料科普信息的元素构成,探讨信息设计中的科普目标、信息结构、呈现形式、设计表现等。得到可降解塑料科普信息设计策略。此策略可提升普通用户在阅读可降解塑料科普信息时的认知效率。In order to effectively raise the general public’s awareness of using degradable plastics,we should pay attention to improve the communication and cognitive effect of popular science information on degradable plastics.Based on the theory of cognitive efficiency,this paper analyzes the factors that influence the cognitive efficiency of popular science information from subjective and objective perspectives.Combining with the elements of popular science information on degradable plastics,it is discussed from the perspectives of objective,information structure,presentation form and design performance.To obtain the design strategy of popular science information of degradable plastics.This strategy can improve the cognitive efficiency of ordinary users when reading popular science information about degradable plastics.

关 键 词：可降解塑料 科普信息 信息设计 认知效率 设计策略 

分 类 号：J52[艺术—艺术设计]