家装设计在短视频平台中的商业化路径与策略探讨  

Discussion on Commercialization Paths and Strategies for Home Decoration Design on Short Video Platforms

作　　者：尹玉文 管雪松[1] Yuwen Yin;Xuesong Guan(College of Art&Design,Nanjing Forestry University,Nanjing Jiangsu)

机构地区：[1]南京林业大学艺术设计学院,江苏南京

出　　处：《Design（汉斯）》2024年第2期743-750,共8页设计（汉斯）

摘　　要：随着短视频平台的崛起,家装设计行业正面临转型与创新的新机遇。本文深入探讨了短视频平台对家装设计内容商业化的重大影响,从短视频平台特性、家装设计内容的表现形式,到目标受众的需求分析,全面剖析了短视频平台作为新兴营销渠道的潜力。文章进一步提出了通过短视频实现品牌推广、产品销售转化及服务营销的策略,涵盖了内容创作、社交互动至数据分析等多方面实施方案,旨在为家装设计领域的专业人士提供实用指南,帮助他们在短视频时代脱颖而出。As the short video platforms rise,the home decoration design industry faces new opportunities for transformation and innovation.This article delves into the significant impact of short video plat-forms on the commercialization of home decoration design content.It thoroughly analyzes the potential of short video platforms as a new marketing channel,from the characteristics of these platforms and the presentation forms of home decoration design content to the needs analysis of the target audience.The article further proposes strategies for brand promotion,product sales conversion,and service marketing through short videos,covering content creation,social interac-tion,and data analysis among other implementation plans.This aims to provide a practical guide for professionals in the field of home decoration design,helping them stand out in the era of short videos.

关 键 词：家装设计 短视频平台 商业化策略 营销 

分 类 号：F42[经济管理—产业经济]