网络产品助力全民健身参与的基本逻辑、现实困境与应用路径  

Basic Logic,Practical Dilemmas and Application Paths of Network Products Helping National Fitness Participation

作　　者：费家堡 李雨 陈风 候丽娟 安秋 FEI Jiabao;LI Yu;CHEN Feng;HOU Lijuan;AN Qiu(Yanjing Institute of Technology,Langfang,Hebei Province,065201 China;Capital University of Physical Education and Sports,Beijing,100091 China)

机构地区：[1]燕京理工学院,河北廊坊065201 [2]首都体育学院,北京100091

出　　处：《当代体育科技》2024年第16期99-102,共4页Contemporary Sports Technology

摘　　要：在《全民健身计划(2021—2025年)》推动线上线下国家社区体育活动管理服务系统的启示下,思考了我国当下全民健身参与困境。与之对接的线上渠道仍需探索,全民健身促进作用尚未完全发挥。该研究运用半结构访谈法,随机对北京市两个社区居民进行了深度访谈,通过Nvivo对原始数据进行主题分析,根据词频最高的主题得出群众参与体育活动的特点。当下,全民健身参与主要面临参与信息不流通、场地供应不足、娱乐性不强的现实困境,应通过网络化产品协调运动场地使用,建设丰富的体育活动,提高信息流通率,打造可持续发展的社区体育服务机制。Under the inspiration of promoting the online and offline national service system for community sports activity management in the"National Fitness Campaign(2021-2025)",the current dilemma of national fitness participation in China is considered.The online channels that connect with it still need to be explored,and the promotion role of national fitness has not yet been fully played.This study randomly conducted an in-depth interview with residents from two communities in Beijing by the semi-structured interview method,and it conducted the thematic analysis of original data through Nvivo and obtained the characteristics of mass participation in sports activities according to the theme with the highest word frequency.At present,national fitness participation is mainly faced with the practical dilemma of insufficient information circulation,the insufficient supply of venues and weak entertainment,so it is necessary to coordinate the use of sports venues,build rich sports activities,improve information circulation and create a sustainable community sports service mechanism through networked products.

关 键 词：社区体育 全民健身 可持续化发展 网络产品 

分 类 号：G80-05[文化科学—运动人体科学]