网络民粹主义话语表达的表征、心理根源及其纠偏  

The representation,psychological roots,and correction of Internet populist discourse expression

作　　者：滕国鹏[1] 贾亦真 TENG Guopeng;JIA Yizhen(School of Marxism,Dalian University of Technology,Dalian 116024,China)

机构地区：[1]大连理工大学马克思主义学院,辽宁大连116024

出　　处：《南京邮电大学学报（社会科学版）》2024年第3期50-57,64,共9页Journal of Nanjing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社科基金项目“虚拟社区感启动下青年网络利他行为的持续演进与培育研究”(22BSH027)。

摘　　要：当下,网络民粹主义逐渐演化为一种干扰舆论生态乃至潜移默化影响人们思想观念和现实生活的社会思潮。网络民粹主义话语表达更多表现为社会底层大众表达不满情绪、维护自身利益与话语权的一种显性和常态性的话语抗争。网络民粹主义话语表达主要表征为:以泛道德化-道德绑架为主要特点的道德异化,情绪渲染与激进表达下的情感异化,以污名化和标签化为代表的人际交往异化。就其生成的社会心理而言,网络民粹主义话语表达往往与草根网民群体心理相契合。纠偏网络民粹主义话语表达需要从三个方面着手,即话语制衡——一元主导与多元话语协同发展,话语规制——诉求回应与制度约束的“双重保障”,以及话语重塑——以理性认知重构社会认同。Currently,online populism has gradually evolved into a social trend that disrupts the public opinion ecosystem and even subtly influences people s ideological concepts and real life.The expression of populist discourse on the Internet is more manifested as an explicit and normal discourse resistance of the lower class in society,expressing dissatisfaction,seeking their own interests and discourse right.The expression of populist discourse on the Internet has its underlying narrative generation logic,mainly reflected in moral alienation characterized by pan moralization and moral kidnapping,emotional alienation under emotional rendering and radical expression,and interpersonal communication alienation represented by stigmatization and labeling.In terms of the social psychology it generates,the expression of online populist discourse often aligns with the psychology of grassroots internet users.Dealing with and correcting the expression of populist discourse on the internet requires three aspects,namely,discourse balance-the coordinated development of monism and pluralism,discourse regulation-the dual guarantee of demand response and institutional constraints,and discourse reshaping-the reconstruction of social identity through rational cognition.

关 键 词：网络民粹主义 网络治理 话语表达 民粹主义 

分 类 号：C912[经济管理] G206[社会学]