体旅融合背景下宜昌市户外体育旅游产业高质量发展研究  

Research on the High-Quality Development of the Outdoor Sports Tourism Industry in Yichang City Under the Background of Sports-Tourism Integration

作　　者：李彦燃 谌凯[1] LI Yanran;CHEN Kai(College of Physical Education,China Three Gorges University,Yichang,Hubei Province,443000 China)

机构地区：[1]三峡大学体育学院,湖北宜昌443000

出　　处：《当代体育科技》2024年第17期69-71,共3页Contemporary Sports Technology

基　　金：2023年湖北休闲体育发展研究中心开放基金课题(项目名称:具身视角下西陵峡越野赛事旅游体验影响因素研究,项目编号:2023B011);2021年湖北省级教研项目(项目名称:基于校企政协同育人的社会体育专业实践教学体系改革研究,项目编号:2021250)

摘　　要：该文运用文献资料法、实地调研法等,以湖北省宜昌市户外体育旅游为研究对象,对其价值意蕴、发展现状与优化路径进行分析。结果显示,宜昌市户外体育旅游业具有坚实的政治经济基础、丰厚的旅游文化资源、多样的体旅产品业态,但也存在产品竞争力不足、专业化人才匮乏、营销策略缺乏创新等劣势。据此,提出了优化产业结构、构建人才培养体系、推进智慧体旅建设、创新体旅文化宣传方式等能够促进体旅融合高质量发展的优化路径。期望通过该研究,能够推进宜昌体育旅游业的长效可持续发展。With outdoor sports tourism in Yichang City,Hubei Province as the research object,this article analyzes its value implication,development status and optimization path by literature and field research methods.The results show that the outdoor sports tourism industry in Yichang City has a solid political and economic foundation,abundant tourism culture resources and diverse sports and tourism product formats,but it also has disadvantages such as insufficient product competitiveness,the lack of specialized talents and the lack of innovation in marketing strategies.Based on this,it proposes optimization paths to promote the high-quality development of sports-tourism integration,such as optimizing industrial structures,constructing a talent training system,promoting the construction of smart sports and tourism and innovating publicity methods for sports and tourism culture,hoping to promote the long-term and sustainable development of the sports tourism industry in Yichang through this study.

关 键 词：户外体育旅游 体旅融合 高质量发展 宜昌市 

分 类 号：G80-05[文化科学—运动人体科学]