构建新媒体环境下舆论控制的新模式——基于微博舆情事件控制的案例分析  

On Construction of a New Mode of Public Opinion Control under New Media Environments:a Case Analysis Based on Weibo Public Opinion Event Control

作　　者：赖庆梅[1] LAI Qing-mei(School of Journalism&Communication,Gannan Normal University,Ganzhou 341000,China)

机构地区：[1]赣南师范大学新闻与传播学院,江西赣州341000

出　　处：《宜春学院学报》2024年第5期36-39,54,共5页Journal of Yichun University

基　　金：江西省高校人文社会科学研究项目“新媒介环境下自媒体的伦理道德与传播效果研究”(项目编号:XW20110)。

摘　　要：新媒体环境下,新闻传播模式由单向式的传播变成多维、立体、几何式的传播,导致媒体格局、传播模式以及舆论生态与传统媒体环境下新闻传播不同,新闻舆论工作面临新的挑战。以微博热点为例,对几个典型舆论案例进行分析。针对新媒体环境下微博舆论传播的特点及现实困境,从舆论主体、舆论话语权掌握、舆论传播渠道、舆论传播环境四个方面出发,建构“回应—引导—联动—法治”微博的舆论控制新模式。In the new media environment,the news communication mode has changed from one-way communication to multi-dimensional,three-dimensional and geometric communication,which makes the media pattern,communication mode and public opinion ecology more different from before,thus leading to new challenges for news and public opinion work.To construct a new mode of public opinion control and improve the communication power,influence and credibility of news and public opinion in the new media environment is an urgent problem that must be solved in news and public opinion work.This paper takes microblog hot spots as examples,analyzes several typical cases of public opinion,and vividly illustrates the control of public opinion in the new media environment through cases.

关 键 词：新媒体 微博 舆论控制 

分 类 号：G206[文化科学—传播学]