生物育种新品种市场推广策略与消费者接受度  

Market Promotion Strategies for New Varieties of Biological Breeding and Consumer Acceptance

作　　者：闫琼 Yan Qiong(College of Business Administration,Henan Industry and Trade Vocational College,Zhengzhou,451191)

机构地区：[1]河南工业贸易职业学院工商管理学院,郑州451191

出　　处：《分子植物育种》2024年第13期4492-4499,共8页Molecular Plant Breeding

摘　　要：生物育种新品种是推动农业可持续发展、保障全球粮食安全的关键因素。本研究对生物育种新品种的消费者接受度与市场推广策略进行了深入研究,系统介绍了生物育种新品种的发展背景和消费者接受度与市场推广的重要性,并从消费者接受度和市场推广策略两个方面进行了详细阐述,分析了影响消费者接受度的主要因素,并提出了提高消费者接受度的策略。同时,本研究还探讨了市场推广的基本概念、原则、手段、方式以及针对生物育种新品种的推广策略,并对市场推广效果进行了评价与优化;通过理论分析和实证研究,不仅丰富了相关领域的理论体系,还为实际操作提供了有益的指导,以期为生物新品种推广、企业战略规划、政府决策和学术研究提供参考。New varieties of biological breeding are key factors in promoting sustainable agricultural development and ensuring global food security.In view of this,this study conducted in-depth research on consumer acceptance and market promotion strategies for new varieties of biological breeding.The manuscript introduces the development background of new varieties of biological breeding and the importance of consumer acceptance and market promotion.It also elaborates on both aspects of consumer acceptance and market promotion strategies,analyzes the main factors affecting consumer acceptance,and proposes strategies to improve consumer acceptance.At the same time,this review also explores the basic concepts,principles,means,methods,and promotion strategies for new varieties of biological breeding,and evaluates and optimizes the effectiveness of market promotion.Through theoretical analysis and empirical research,this study not only enriches the theoretical system in related fields,but also provides useful guidance for practical operations.This review aims to provide important reference value for government decision-making,corporate strategic planning,and academic research through this study.

关 键 词：生物育种 新品种 消费者接受度 市场推广 影响因素 

分 类 号：S336[农业科学—作物遗传育种]