大数据背景下高校图书馆阅读推广创新路径研究  

Research on Innovation Path of Reading Promotion in University Libraries under the Background of Big Data

作　　者：郭晓 GUO Xiao(Library,Party School of Nanyang City,Henan 473056,China)

机构地区：[1]中共南阳市委党校图书馆,河南南阳473056

出　　处：《黑龙江教师发展学院学报》2024年第7期144-148,共5页Journal of Heilongjiang Institute of Teacher Development

基　　金：河南省哲学社会科学规划研究项目“数字人文视域下图书馆知识服务转型路径研究”(2022BZH012)。

摘　　要：随着大数据技术的发展和应用,高校图书馆阅读推广面临着新的机遇和挑战。针对当前高校图书馆阅读推广的现状和存在的问题,探讨大数据背景下高校图书馆阅读推广的创新路径。首先,图书馆应基于用户行为数据分析提供阅读推荐,满足用户的个性化需求;其次,基于社交媒体平台拓展阅读推广渠道,以适应大数据时代阅读推广的需求;最后,积极探索跨界合作与资源共享模式。在此基础上,还需要聚焦合理评估创新路径的实施效果,持续改进和优化阅读推广工作。通过这些创新路径,高校图书馆可以更好地发挥其在阅读推广中的作用,提升读者的阅读素养和能力,为高校图书馆的发展和进步提供新的动力与方向。With the development and application of big data technology,the reading promotion in university libraries is facing new opportunities and challenges.In view of the current situation and existing problems of reading promotion in university libraries,this paper discusses the innovative path of reading promotion in university libraries under the background of big data.First of all,libraries should provide reading recommendation based on the analysis of user behavior data to meet the personalized needs of users.Secondly,reading promotion channels should be expanded based on social media platforms to meet the needs of reading promotion in the era of big data.Finally,actively explore cross-border cooperation and resource-sharing model.On this basis,it is also necessary to focus on reasonably evaluating the implementation effect of the innovation path,and continuously improve and optimize the reading promotion work.Through these innovative paths,university libraries can better play their role in the promotion of reading,improve readers’reading literacy and ability,and provide new impetus and direction for the development and progress of university libraries.

关 键 词：大数据 高校图书馆 阅读推广 创新路径 

分 类 号：G258.6[文化科学—图书馆学]