基于网络文本分析的温泉旅游目的地形象感知比较研究--以珠海御温泉、南京汤山温泉为例  

A Comparative Analysis of Destination Image Perception of Hot Spring Tourism Based on Web Text Analysis:A Case Study of Zhuhai Yu Hot Spring and Nanjing Tangshan Hot Spring

作　　者：周生凯 王丽华 曾游 ZHOU Shengkai;WANG Lihua;ZENG You(School of Management,Liaoning Normal University,Dlian 116081,China)

机构地区：[1]辽宁师范大学管理学院,辽宁大连116081

出　　处：《广东农工商职业技术学院学报》2024年第2期17-21,共5页Journal of Guangdong Agriculture Industry Business Polytechnic

基　　金：辽宁省社会科学规划基金项目(L21BGL036)。

摘　　要：文章基于旅游目的地形象感知“认知-情感”模型,以携程网游客在线评论为数据来源,选择珠海御温泉、南京汤山温泉为案例地进行温泉旅游目的地游客感知形象比较研究。结果表明:温泉、环境、服务是游客对珠海御温泉与南京汤山温泉共有的基本认知形象,珠海御温泉的庙会、南京汤山温泉的鱼疗等特色旅游资源是构成游客认知形象的重要内容;游客对珠海御温泉与南京汤山温泉的情感形象以积极情绪为主;游客对珠海御温泉与南京汤山温泉的整体形象感知都为温泉旅游胜地;珠海御温泉与南京汤山温泉语义网络结构图皆为“核心-次核心-外围”圈层结构,但二者因其特色资源产生不同的关系链。The destination image of hot spring tourism is an important factor in the development and construction of hot spring tourism.At present,domestic scholars have some research results on the image of hot spring tourism destinations,but there are few comparative studies on the image of hot spring tourism destinations with multiple cases.Based on the"cognitive-emotion"model of tourist destination image perception,this paper takes the online comments of tourists on Ctrip as the data source,and chooses Zhuhai Yu Hot Spring and Nanjing Tangshan Hot Spring as the cases to conduct a comparative study on tourist perception image of hot spring tourism destinations.The results show that:(1)Hot spring,environment and service are the basic cognitive images shared by tourists to Zhuhai Yu Hot Spring and Nanjing Tangshan Hot Spring.The temple fair of Zhuhai Yu Hot Spring and the fish therapy of Nanjing Tangshan Hot Spring are the important contents of tourists'cognitive image;(2)Tourists'emotional images of Zhuhai Yu Hot Spring and Nanjing Tangshan Hot Spring are mainly positive emotions;(3)Tourists'overall image perception of Zhuhai Yu Hot Spring and Nanjing Tangshan Hot Spring are both hot spring tourism resorts;(4)Both Zhuhai Yu Hot Spring and Nanjing Tangshan Hot Spring semantic network structure are"core-subcore-periphery"circle structure,but they have different relationship chains due to their characteristic resources.

关 键 词：网络文本分析 温泉旅游 目的地形象感知 珠海御温泉 南京汤山温泉 

分 类 号：F590.1[经济管理—旅游管理]