大型国际体育赛事中争议判罚的舆论演化及引导研究——以“肖若腾事件”为例  

Research on the Evolution and Guidance of Public Opinion in the Judgment and Punishment of Disputes in Large-scale International Sports Event--Taking“Xiao Ruoteng Incident”as an Example

作　　者：康益豪 王相飞[2] 杨海晨[1] KANG Yihao;WANG Xiangfei;YANG Haichen(School of Physical Education and Sports Science,Fujian Normal University,Fuzhou 350117,China;School of Journalism andCommunication,Wuhan Sport University,Wuhan 430079,China)

机构地区：[1]福建师范大学体育科学学院,福建福州350117 [2]武汉体育学院新闻传播学院,湖北武汉430079

出　　处：《广州体育学院学报》2024年第2期58-68,共11页Journal of Guangzhou Sport University

基　　金：国家社会科学基金一般项目(21BTY017)。

摘　　要：以“肖若腾事件”为例,基于生命周期理论,综合运用文本情感分析和LDA主题挖掘等方法,对其舆论演化进行研究发现,争议判罚舆论的生命周期可被划分为爆发期、减弱期与休眠期,形成“争议判罚-网络民族主义-爱国主义”的舆论演化逻辑。在不同阶段,舆论的主要议题和情感倾向不同,议题走向为:爆发期(聚焦争议判罚)→减弱期(聚焦国别关系)→休眠期(强调对我国运动员的支持)。情感演化逻辑以负向情感为起点,以中性情感消失为终点,折射出双向度的“情感极化”。由此,对防范和引导大型国际赛事中争议判罚舆论提出建议:扎实做好赛前准备工作,制定应对突发争议判罚舆论的工作预案;对争议判罚舆论需动态把握且分类引导,尊重并坚守体育自治原则。Based on the case analysis,the evolution of public opinion or the proper path is analyzed.Taking“Xiao Ruoteng incident”as an example,based on the life cycle theory,this paper comprehensively uses the methods of text sentiment analysis and LDA topic mining to study the evolution of public opinion.It is found that the life cycle of dispute judgment public opinion can be divided into outbreak period,weakening period and dormancy period,forming the public opinion evolution logic of“dispute judgment-network nationalism-patriotism”.At different stages,the main issues and emotional tendencies of public opinion are different.The trend of the issue is:outbreak period(focusing on dispute judgment)→weakening period(focusing on country relations)→dormant period(emphasizing support for Chinese athletes).The logic of emotional evolution takes negative emotion as the starting point and the disappearance of neutral emotion as the end point,which reflects the“emotional polarization”of bidirectional degree.Therefore,some suggestions are put forward to prevent and guide the public opinion of dispute judgment in large-scale international competitions:do a good job of pre-competition preparation,and formulate a work plan to deal with the public opinion of sudden dispute judgment;it is necessary to dynamically grasp and classify the public opinion of dispute judgment,and respect and adhere to the principle of sports autonomy.

关 键 词：大型国际体育赛事 争议判罚 网络民族主义 情感极化 舆论建议 

分 类 号：G812[文化科学—体育学]