Sora时代:重审“形象”(image)问题  

Sora Era: Re-examining the Issue of “Image”

作　　者：姜文 Jiang Wen

机构地区：[1]南京大学艺术学院,江苏南京210093

出　　处：《天府新论》2024年第4期53-61,156,157,共11页New Horizons from Tianfu

基　　金：江苏省研究生科研创新计划“Sora时代的形象(image)问题研究”(编号:KYCX24_0122)。

摘　　要：海德格尔的“世界图像”是理解形象问题的一个至关重要的哲学起点,而米歇尔和波姆提出的“图像转向”则是讨论这一问题的直接语境。从中涌现出三组核心关系:在真实与虚假的关系方面,关于形象真实性的争论早已有之,形象是通往真实的中介还是阻碍?Sora的出现进一步加速了两种态度——偶像崇拜症和偶像恐惧症的转换和融合。在文字与形象的关系方面,Sora的文生视频特点一方面体现出文字对形象的统治,另一方面也体现出两者的耦合。在技术与主体的关系方面,Sora延续并强化了麦克卢汉和斯蒂格勒意义上的体外器官学,它既是毒药也是解药,在图像行为理论的视野下,Sora可以被视为一种新的技术主体,从而进一步推动形象问题的讨论。Heidegger′s“world image”is a crucial philosophical starting point for understanding the issue of image,while the“pictorial turn”proposed by Mitchelle and the“iconic turn”proposed by Bohm are the direct context for discussing this issue.Three sets of core relationships emerged:in terms of the relationship between truth and falsehood,there has long been a debate about the authenticity of images.Is image a mediator or an obstacle to reality?The emergence of Sora further accelerates the transformation and fusion of two attitudes—idol worship and idol phobia.In terms of the relationship between text and image,Sora′s literary and visual characteristics reflect both the dominance of text over image and the coupling between the two.In terms of the relationship between technology and subject,Sora continues and strengthens the in vitro organology in the sense of McLuhan and Stiegler.It is both a poison and an antidote.In the perspective of image behavior theory,Sora can be seen as a new technological subject,which further promotes the discussion of image issues.

关 键 词：SORA IMAGE 形象理论 图像转向 

分 类 号：TP18[自动化与计算机技术—控制理论与控制工程]