媒介融合背景下大众健身信息服务传播研究  

Study on the Dissemination of Mass Fitness Information Services in the Context of Media Convergence

作　　者：杨静[1] 赵坤辰 Yang Jing;Zhao Kunchen(Beijing Sport University,Beijing 100084,China)

机构地区：[1]北京体育大学,北京100084

出　　处：《体育科技文献通报》2024年第6期55-57,共3页Bulletin of Sport Science & Technology

摘　　要：本文采用文献资料法、访谈法、逻辑分析法等研究方法,在分析媒介融合的概念与特征,以及媒介融合背景下大众健身信息服务特点与问题的基础上,对媒介融合背景下大众健身信息服务传播特征和传播途径进行了研究。在媒介融合背景下,大众健身信息服务的传播特征表现为速度与质量并重、广度就是话语权、权威性就是生命力;媒介融合背景下大众健身服务信息服务的传播途径突出在:通过自媒体、社群媒体、官方媒体等平台的多渠道开发和利用,从覆盖面、精准性、权威性3个维度让优质的大众健身信息更快、更准地推向用户。This study utilizes research methods such as literature review,interviews,and logical analysis to investigate the characteristics and features of media convergence,as well as the specific characteristics and issues related to mass fitness information services in the context of media convergence.Building upon this analysis,the study delves into the dissemination characteristics and pathways of mass fitness information services within the framework of media convergence.The dissemination characteristics of mass fitness information services in the context of media convergence are characterized by a dual emphasis on speed and quality,where breadth equates to influence and authority equates to vitality.Furthermore,the study highlights various channels for disseminating mass fitness information services in the context of media convergence,including self-media,social media,and official media platforms.Leveraging these channels,high-quality mass fitness information can be rapidly and accurately delivered to users,ensuring extensive coverage,precision,and credibility.

关 键 词：媒介融合 大众健身信息服务 传播途径 

分 类 号：G812.4[文化科学—体育学]