基于B站互动短视频的图书馆线上阅读推广服务模式研究  

Research on Library Online Reading Promotion Service Model Based on Bilibili Interactive Short Videos

作　　者：黎意慧[1] LI Yi-hui(Library of Guangxi Ecological Engineering Vocational and Technical College,Liuzhou 545004,China)

机构地区：[1]广西生态工程职业技术学院图书馆,柳州545004

出　　处：《大学图书情报学刊》2024年第4期20-24,共5页Journal of Academic Library and Information Science

基　　金：2023年广西高校大学生思想政治教育理论与实践研究课题“新时期高校图书馆意识形态阵地建设路径研究”(2023SZ044);教育部职业院校信息化教学指导委员会2022年度职业院校数字化转型行动研究课题“数字转型背景下高职学生信息素养课程建设及研究”(KT22044)。

摘　　要：互动短视频已成为图书馆新媒体运营的潮流和趋势。文章在阐述B站互动短视频阅读推广传播价值和基于B站互动短视频的图书馆线上阅读推广基本要素的基础上,从引流、内容和交互三方面构建基于B站互动短视频的图书馆线上阅读推广服务模式,并提出制作技巧+先进技术、团队建设+规范运营、整合传播+品牌形象三大优化路径。Interactive short videos have become a trend and trend in the operation of new media in libraries.On the basis of briefly explaining the value of promoting and disseminating interactive short video reading on Bilibili and the basic elements of online reading promotion in libraries based on interactive short videos on Bilibili,this article constructs a library online reading promotion service model based on interactive short videos on Bilibili from three aspects:drainage,content,and interaction,and puts forward three optimization paths:production skills+advanced technology,team building+standardized operation,integrated communication+brand image.

关 键 词：B站 互动短视频 图书馆 线上阅读推广 服务模式 

分 类 号：G252.17[文化科学—图书馆学]