新时代主流意识形态叙事的路径转换及其内在逻辑——以弘扬伟大抗疫精神为例  

The Path Transformation and Intrinsic Logic of Mainstream Ideological Narratives in the New Era——Taking the Promotion of the Great Anti-Epidemic Spirit as an Example

作　　者：潘同人 PAN Tong-ren(School of Marxism,Tianjin University of Technology,Tianjin 300384,China)

机构地区：[1]天津理工大学马克思主义学院,天津300384

出　　处：《太原理工大学学报（社会科学版）》2024年第3期45-52,共8页Journal of Taiyuan University of Technology(Social Science Edition)

基　　金：教育部人文社会科学研究青年基金项目“智媒时代我国制度优势的公共话语建构研究”(22YJCZH134)。

摘　　要：进入新时代,主流意识形态叙事发生了路径转换。在弘扬伟大抗疫精神的过程中,宏大叙事与细小叙事之间的紧张状态得到有效缓解。主流意识形态的叙事主体超出主流媒体的范围而日益多样,叙事内容聚焦日常工作与基层故事,叙事角度选取平凡人物与普通职工,叙事形式侧重年轻态的图像叙事,叙事传播采用寓引导于服务的基本策略。新的叙事路径的实质是特定议程下的多主体叙事,这种叙事可以实现宏大叙事与细小叙事的辩证统一,推动主流意识形态话语的自我更新与自我优化,它既是党对意识形态工作实施全面领导的微观呈现,又是主流意识形态叙事适应自媒体空间传播规律的现实表征。在后疫情时代,要深刻总结弘扬伟大抗疫精神过程中主流意识形态叙事的成功经验,继续优化主流意识形态的叙事路径。In the new era,the mainstream ideological narratives have undergone a path transformation.In the process of promoting the great anti-epidemic spirit,the tension between grand and small narratives has been effectively alleviated.The narrative subjects of mainstream ideology go beyond the scope of mainstream media and are becoming increasingly diverse;the narrative content focuses on daily routine and grassroots stories;the narrative perspective selects that of ordinary people and common staff;the narrative forms are mainly young image narration;the narrative dissemination adopts the basic strategy of integrating guidance into service.The essence of the new path of narratives lies in its multi-subject form under specific agendas,which can achieve the dialectical unity of grand and small narratives and promote the self-renewal and self-optimization of mainstream ideological discourses.It is not only a micro presentation of the Party's comprehensive leadership over ideological work,but also a practical representation of mainstream ideological narratives adapting to the laws of self-media spatial dissemination.In the post-epidemic era,it is necessary to deeply summarize the successful experience of mainstream ideological narratives in promoting the great anti-epidemic spirit,and to optimize the narrative path of mainstream ideology continually.

关 键 词：新时代 主流意识形态 特定议程 多主体叙事 伟大抗疫精神 宣传思想工作 

分 类 号：D64[政治法律—政治学]