中国与RCEP伙伴文化产品贸易:机遇、挑战与对策  

Cultural Product Trade Between China and RCEP Partners:Opportunities,Challenges and Countermeasures

作　　者：王世鹏 刘艺卓[2] WANG Shipeng;LIU Yizhuo(China Commerce and Trade Press Co.,Ltd.;Chinese Academy of International Trade and Economic Cooperation)

机构地区：[1]中国商务出版社有限公司 [2]商务部国际贸易经济合作研究院

出　　处：《国际贸易》2024年第6期63-72,共10页Intertrade

摘　　要：推动文化产品贸易高质量发展是中国实现文化自信、建设文化强国的重要路径。近年来,中国与《区域全面经济伙伴关系协定》(RCEP)伙伴的文化产品贸易规模总体呈上升趋势,RCEP其他成员成为中国文化产品贸易的重要合作伙伴。RCEP全面实施、中华文化影响力的逐步提升,以及贸易合作平台的日益丰富,为中国与相关国家的文化产品贸易带来新机遇。与此同时,中国高科技和高附加值文化产品的国际竞争力偏弱,与RCEP伙伴文化产品贸易结构不均衡,数字贸易仍需提质升级。新发展阶段,中国应充分利用RCEP实施的重大契机,提升文化产品国际竞争力,拓展文化产品贸易合作渠道,推进文化产品贸易的数字化进程,促进中国与RCEP伙伴文化产品贸易健康持续发展,为推动构建人类命运共同体注入中华文化力量。The high-quality development of cultural product trade is an essential path to achieving cultural confidence and building a culturally powerful country.In recent years,the scale of cultural product trade between China and other Regional Comprehensive Economic Partnership(RCEP)partners has generally shown an upward trend,and other RCEP members have become important partners of China's cultural product trade.The full implementation of RCEP,the gradual increase in the influence of Chinese culture,and the increasingly rich trade cooperation platforms have brought new opportunities for the trade of cultural products between China and related countries.However,at the same time,the international competitiveness of China's high-tech and high-value-added cultural products could be stronger,the trade structure with RCEP partners could be more balanced,and digital trade still needs to be upgraded.In the new development stage,we should make full use of the major opportunities provided by the implementation of RCEP to enhance the international competitiveness of China's cultural products,expand cultural product trade cooperation channels,promote the digitalization process of cultural product trade,enhance the healthy and sustainable development of cultural product trade between China and RCEP partners,and provide the power of Chinese culture into the building of a global community with a shared future.

关 键 词：RCEP 文化产品贸易 国际竞争力 数字化 

分 类 号：F744[经济管理—国际贸易] G124[经济管理—产业经济] F752.7[文化科学]