高职广告艺术设计专业课程思政应用研究  

Research on Ideological and Political Application ofAdvertising Art Design Specialty Curriculum in HigherVocational Colleges

作　　者：张丹 ZHANG Dan(Quanzhou College of Technology,Quanzhou 362200,China)

机构地区：[1]泉州轻工职业学院,福建泉州362200

出　　处：《鞋类工艺与设计》2024年第12期91-94,共4页SHOES TECHNOLOGY AND DESIGN

基　　金：福建省教育科学“十四五”规划2022年度“协同创新”专项课题《高职广告艺术设计专业课程思政应用研究》(项目编号:Fjxczx22-473)。

摘　　要：高职广告艺术设计专业对人才的培养以“德技并修”高素养专业人才为目标,既要掌握一定的技术技能,具备一定的专业能力,同时也要具有良好的职业道德等。但长期以来一些高校对学生思政教育过渡依赖思政教师和辅导员,专业教师课程思政意识不强,专业教师挖掘专业课程思政元素能力有限,学校制度设计不够完善等,导致人才的培养无法满足行业、企业的需求。为此,本文分析广告艺术设计专业课程融入思政教育的重要意义,剖析目前本专业课程思政实施过程中存在的问题,并进一步提出解决对策,实现思政教育与专业技能的融合,为培养更加适应社会需求的广告艺术设计人才服务。The training of advertising art and design in higher vocational colleges is aimed at“Combining German and Technical Skills”with high quality professionals.It is necessary to master certain technical skills,have certain professional ability,and have good professional ethics.However,for a long time,some colleges and universities have excessively relied on ideological and political teachers and counselors for students'ideological and political education,professional teachers have not strong ideological and political awareness of the curriculum,professional teachers have limited ability to tap the ideological and political elements of the professional curriculum,and the school system design is not perfect,resulting in the training of talents can not meet the needs of industries and enterprises.Therefore,this paper analyzes the significance of integrating advertising art and design courses into ideological and political education,analyzes the existing problems in the implementation process of this professional curriculum,and further proposes solutions to achieve the integration of ideological and political education and professional skills,so as to train advertising art and design talents who are more adaptable to social needs.

关 键 词：高职 广告艺术设计专业 课程思政 

分 类 号：J524.3[艺术—艺术设计]