新媒体视域下的江汉文化传播媒介形象研究  

Research on the Media Image of Jianghan Culture Communication in the Perspective of New Media

作　　者：熊瑞康 唐聪 XIONG Ruikang;TANG Cong(Hubei Business College,Wuhan 430070,China)

机构地区：[1]湖北商贸学院,湖北武汉430070

出　　处：《鞋类工艺与设计》2024年第12期152-154,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在新媒体环境下,以江汉文化为主题的传播媒介形象朝着可视化方向演变,并突显出即时性、交互性、社群化和个性化等特点。本论文通过探讨新媒体视域和江汉文化传播形象的构建,以及新媒体话语形象的重塑、加强江汉文化传播教育、挖掘文化资源和塑造文化品牌等手段,旨在重新塑造新媒体视域下的江汉文化传播媒介形象,为传承与发展江汉地区的优秀地域文化提供经验借鉴。Under the new media environment,the communication media image with Jianghan culture as the theme evolves towards visualization and highlights the characteristics of immediacy,interactivity,community and personalization.By discussing the construction of the communication image of Jianghan culture in the new media perspective and the reshaping of the image of new media discourse,strengthening the communication education of Jianghan culture,excavating cultural resources and shaping the cultural brand,this dissertation aims to reshape the communication media image of Jianghan culture under the perspective of new media,and to provide experience for the inheritance and development of the excellent regional culture of the Jianghan region.

关 键 词：新媒体 视域 江汉文化 传播媒介 形象 

分 类 号：J505[艺术—艺术设计]