旅游者-同伴互动对旅游者低碳消费行为的影响研究  

Research on the influence of tourist-to-companion interaction on tourist’s low-carbon consumption behavior

作　　者：成锦 李依 卜晓婷 贾伯聪 CHENG Jin;LI Yi;BU Xiaoting;JIA Bocong(Business School,Xiangtan University,Xiangtan 411105,China;School of Tourism and Hotel Management/Research Institute of Cultural Tourism Industry Innovation and Development,Dongbei University of Finance and Economics,Dalian 116025,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105 [2]东北财经大学旅游与酒店管理学院/文旅产业创新发展研究院,辽宁大连116025

出　　处：《辽宁师范大学学报（自然科学版）》2024年第2期260-266,共7页Journal of Liaoning Normal University:Natural Science Edition

基　　金：湖南省社会科学成果评审委员会课题(XSP2023GLC017);湖南省自然科学基金资助项目(2023JJ40639)。

摘　　要：消费作为生产的最终目的,碳排放总量的控制最终要落脚于消费端的节能减碳,由此,旅游者低碳消费行为日益受到重视.基于情感事件理论,以旅游者满意和自我目的地联结为中介变量构建了旅游者-同伴互动驱动旅游者低碳消费行为的链式中介模型.结果显示:①旅游者-同伴互动正向影响旅游者低碳消费行为;②旅游者-同伴互动正向影响旅游者满意和旅游者自我目的地联结;③旅游者满意和自我目的地联结顺序中介旅游者-同伴互动对旅游者低碳消费行为的影响.As the ultimate goal of production,the control of total carbon emissions ultimately needs to focus on energy conservation and carbon reduction at the consumer side.Hence tourist’s low-carbon consumption behavior is increasingly valued.Guided by the affective events theory,a serial mediation model was constructed where tourist satisfaction and self-destination connection serve as mediators to investigate the influence of tourist-to-companion interaction on tourist’s low-carbon consumption behavior.Findings reveal that①tourist-to-companion interactions positively impact tourist’s low-carbon consumption behavior,②tourist-to-companion interactions positively impacttourist satis-faction and self-destination connection,and③tourist satisfaction and self-destination serially mediate the influence of tourist-to-companion interactions on tourist’s low-carbon consumption behavior.

关 键 词：旅游者-同伴互动 旅游者满意 自我目的地联结 低碳消费行为 链式中介 

分 类 号：F59[经济管理—旅游管理]