“一带一路”背景下我国中药企业竞争力提升研究  

Research on the Competitiveness Improvement of Chinese MedicineEnterprises in China under the Background of“Belt and Road Initiative”

作　　者：王珊 李爱玉 房佳成 WANG Shan;LI Aiyu;FANG Jiacheng(School of Medical Economics and management,Anhui University of Chinese Medicine;Key Laboratory of Data Science&Innovative Development of Traditional Chinese Medicine,Philosophy and Social Sciences of Anhui Province Hefei,Anhui 230011,China)

机构地区：[1]安徽中医药大学医药经济管理学院 [2]数据科学与中医药创新发展安徽省哲学社会科学重点实验室,安徽合肥230012

出　　处：《九江学院学报（自然科学版）》2024年第2期113-120,共8页Journal of Jiujiang University：Natural Science Edition

基　　金：2022年度安徽省高校社科重点项目(编号2022AH050433)的成果之一。

摘　　要：中药企业竞争力的研究对推动中医药在“一带一路”建设中的海外传播和发展至关重要。该研究采用灰色关联度模型,运用8家中药企业公开数据,评估影响企业竞争力的关键要素。研究发现,企业运营效率和资本结构与中药企业竞争力最为相关。同时,中药企业应提高资产运营效率,控制资产负债率,提升人力资源、增强营销和加大创新力度。该研究为判断中药企业核心竞争力提供了定量分析框架,也为其制定提升竞争力策略提供了参考。The study of the competitiveness of traditional Chinese medicine(TCM)enterprises was crucial to the promotion of the overseas dissemination and development of TCM in the construction of the“Belt and Road”.In this study,a grey correlation model was used to assess the key factors affecting the competitiveness of eight Chinese medicine enterprises by using their public data.It was found that the operational efficiency and capital structure were most relevant to the competitiveness of Chinese medicine enterprises.At the same time,Chinese medicine enterprises should improve the operational efficiency of assets,control the gearing ratio,improve human resources,enhance marketing and increase innovation.This study provided a quantitative analysis framework for determining the core competitiveness of TCM enterprises,and also provided a reference for them to formulate strategies to enhance their competitiveness.

关 键 词：中药企业 企业竞争力 灰色关联度 资产运营效率 

分 类 号：C939[经济管理—管理学]