乡村振兴战略视角下赫章核桃产业发展研究  

作　　者：李项威 韩宝银[1] 黄晓佳 安小燕 

机构地区：[1]贵州师范学院,贵阳550018

出　　处：《智慧农业导刊》2024年第14期100-103,共4页JOURNAL OF SMART AGRICULTURE

基　　金：贵州师范学院2023年省级大学生创新创业训练计划项目(S2023142234103,主持人为李项威)。

摘　　要：以贵州省赫章县为例,搭建新媒体公众号,对农产品信息进行加工、包装、整合,促进农产品的销售。基于新媒体宣传方式,把各色各样的核桃产品活化于网上,不只是存在于线下。建立“促进核桃产品复购服务平台”,充分发挥赫章核桃资源优势,以市场化方式发展核桃产品销售,提高核桃品牌影响力,持续打造“赫章核桃”公共品牌。This takes Hezhang County,Guizhou Province as an example to set up a new media official account to process,package and integrate the information of agricultural products,so as to promote the sales of agricultural products.Based on the new media promotion,this paper proposes to activate all kinds of walnut products online,instead of allowing them obly exist offline,and therefore establish a"walnut product repurchase promotion service platform",give full play to the advantages of Hezhang walnut resources,develop walnut product sales in a market-oriented way,improve the influence of walnut brand,and continue to builda public brandof"Hezhang walnut".

关 键 词：赫章核桃 线上线下一体化 多元销售 新媒体 乡村振兴 

分 类 号：F327[经济管理—产业经济]