可视化、沉浸化与游戏化:数字新闻美学的实践逻辑  

Visualization,Immersion and Gamification:Practical Logic of Digital Journalism Aesthetics

作　　者：何天平[1,2] He Tianping

机构地区：[1]中国人民大学新闻与社会发展研究中心,北京100872 [2]中国人民大学新闻学院

出　　处：《复印报刊资料（美学）》2023年第5期45-53,共9页Aesthetics

基　　金：国家社科基金重大项目“数字新闻学理论、方法与实践研究”(编号:20&ZD318)。

摘　　要：伴随着数字新闻的崛起,近些年对新闻美学的探讨又重新升温。着眼于建立情感连接和增进用户体验的目标,数字新闻的美学实践形成了可视化、沉浸化、游戏化三种主导性逻辑。三者分别强调着数据导向的深度视觉化法则、情感导向的“非虚构”体验形式、关系导向的介入式审美机制,从中提取出的演化趋势在于:作为审美对象的数字新闻,致力于塑造一种具有深度视觉性、泛在体验性和全面介入性的信息生态;伴随数字新闻实践凝聚更为丰富的审美经验,一系列关乎形式、连接与体验的行业标准与伦理法则也会不断成型,进而对推进数字新闻发展带来启示。With the rise of digital journalism,the discussion of journalism aesthetics has heated up again in re-cent years.With the goal of creating emotional connections and enhancing the user experience,the aesthetic practice of digital journalism has formed three kinds of dominant logic:visualization,immersion and gamification.They respec-tively emphasize the data-oriented deep visualization law,the emotion-oriented"non-fiction"experience form,and the relationship-oriented interventional aesthetic mechanism,from which we can extract from the evolutionary trends:the evolutionary trends are as follows:as an aesthetic object,digital journalism is committed to shaping an information ecology with deep vision,pervasive experience and comprehensive intervention;with the practice of digital journalism gathering richer aesthetic experience,a series of industry standards and ethical laws relating to form,connection and experience will continue to take shape,thus bringing enlightenment to the development of digital journalism.

关 键 词：数字新闻 新闻美学 可视化 沉浸化 游戏化 

分 类 号：G210.7[文化科学—新闻学]