我国体育产业数字化高质量发展的机遇、问题与方向  

Opportunities,Problems and Direction of Digital and High-Quality Development of China s Sports Industry

作　　者：戴杲栩 聂清德[1] 吴俊东 孙赛 DAI Gao-xu;NIE Qing-de;WU Jun-dong;SUN Sai(School of Physical Education,Hunan Agricultural University,Changsha,Hunan 410128,China;School of Continuing Education,Jishou University,Jishou,Hunan 416000,China)

机构地区：[1]湖南农业大学体育学院,湖南长沙410128 [2]吉首大学继续教育学院,湖南吉首416000

出　　处：《体育研究与教育》2024年第4期30-33,49,共5页Sports Research and Education

基　　金：湖南农业大学青年科研基金(2022XCO56)。

摘　　要：运用文献资料、逻辑推理等方法,对我国当前体育产业数字化高质量发展的机遇进行了调查和分析,以探究我国体育产业数字化高质量发展的问题与方向。研究认为我国体育产业数字化高质量发展问题:体育产业数字化技术创新资金投入少,数字化体育产品同质化严重;体育产业数字化转型慢,体育产业数字化鸿沟加剧;体育产业数字化市场不健全,体育产业数字化复合型人才短缺。研究认为我国体育产业数字化高质量发展方向:加大数字化技术创新资金投入,突出数字化体育产品特色;加速体育产业数字化转型升级,整合体育产业数字化鸿沟;完善体育产业数字化市场,增强体育产业数字化复合型人才培养力度。With literature review,logical reasoning and other methods,the opportunities of digital and high-quality development of China s sports industry is investigated and analyzed,to explore the problems and future direction of digital and high-quality development of China s sports industry.The study finds some problems in digital and high-quality development of sports industry,such as low capital investment in digital technology innovation in sports industry and serious similar digital sports troducts;slow digital transformation of sports industry,and intensified digital gap of sports industry;and imperfect digital market of sports industry,and the shortage of digital compound talents of sports industry.Therefore,we should increase the investment in digital technology innovation and highlight the characteristics of digital sports products;accelerate the digital transformation and upgrading of sports industry and bridge the digital gap of sports industry;improve the digital market of sports industry and enhance the training of digital compound talents in sports industry.

关 键 词：数字化 体育产业 高质量发展 

分 类 号：G80-052[文化科学—运动人体科学]