考虑碳排放与交付时间敏感的渠道选择研究  

Channel Selection Considering the Sensitivity of Carbon Emission and Delivery Time

作　　者：吴小节[1] 刘鑫[1] 林晓刚 刘欢[1] WU Xiaojie;LIU Xin;LIN Xiaogang;LIU Huan(School of Management,Guangdong University of Technology,Guangzhou 510520,China)

机构地区：[1]广东工业大学管理学院,广东广州510520

出　　处：《工业工程》2024年第3期138-146,共9页Industrial Engineering Journal

基　　金：国家社会科学基金资助项目(20BGL032)。

摘　　要：为了研究消费者对碳排放和交付时间具有双重敏感性的市场环境下,制造商选择传统单一零售渠道或网上零售渠道的策略,本文构建了由制造商和传统零售商组成的传统单一零售渠道和网上直销双渠道两种供应链结构,对比分析两种模型的均衡定价策略及供应链成员的最优利润,探讨在消费者具有双重敏感性下,零售商与制造商的渠道偏好。研究发现,双渠道的碳减排水平总是比单渠道的高。当消费者偏好于网上直销渠道,且消费者的双重敏感性及双渠道中渠道竞争均较小时,零售商愿意接受较高的批发价格并且偏好传统单一零售渠道;反之,零售商更偏好网上直销双渠道。当消费者偏好于网上直销渠道时,制造商会选择网上直销双渠道模型。当消费者不偏好网上直销渠道,且消费者双重敏感性及双渠道中渠道竞争均较小时,制造商才会选择传统单一零售渠道模型;否则,即使消费者不偏好网上渠道,双重敏感性及竞争有一项较大时,制造商也会选择网上直销双渠道。To study the strategy selection of manufacturers between traditional single retail and online retail channels in a market environment where consumers are sensitive to both carbon emission and delivery time,this paper constructs two supply chain structures:a traditional single retail channel and a dual channel of online direct sales,composed of manufacturers and traditional retailers.The equilibrium pricing strategies and the optimal profits of supply chain members of the two models are compared and analyzed,exploring channel preferences between retailers and manufacturers in the context of consumer dual sensitivity.Results indicate that the carbon reduction level of dual-channels is always higher than that of single-channels.When consumers prefer online direct channels and both consumer dual sensitivity and channel competition in dual channels are low,retailers are willing to accept a higher wholesale price and prefer traditional single retail channels;otherwise,they prefer dual channels of online direct sales.When consumers prefer online direct channels,manufacturers prefer the dual-channel model of online direct sales;however,when consumers do not prefer online direct channels and both consumer dual sensitivity and channel competition in dual channels are low,manufacturers prefer the model of traditional single-retail channels;otherwise,even if consumers do not prefer online channels,manufacturers prefer dual channels of online direct sales when either consumer dual sensitivity or competition is high.Numerical analysis further confirms the conclusions of this paper.

关 键 词：碳排放 交付时间 渠道选择 双渠道供应链 

分 类 号：F406.11[经济管理—产业经济] F272