消费者驱动的[亻革]家蜡染产品设计需求分析  

Consumer-driven analysis of design requirements for Gejia batik products

作　　者：李细珍 孙志芹[1] 廖三梅 ROMAINOOR Nurul Hanim LI Xizhen;SUN Zhiqin;LIAO Sanmei;ROMAINOOR Nurul Hanim(School of Art&Design,Yancheng Institute of Technology,Yancheng 224002,China;School of the Arts,Universiti Sains Malaysia,Penang 11800,Malaysia;Xiangtan Rongcheng Medical Technology Vocational School,Xiangtan 411100,China)

机构地区：[1]盐城工学院设计艺术学院,江苏盐城224002 [2]马来西亚理科大学艺术学院,马来西亚槟城11800 [3]湘潭融城医药科技职业技术学校,湖南湘潭411100

出　　处：《丝绸》2024年第7期91-101,共11页Journal of Silk

基　　金：江苏省高校哲学社会科学研究一般项目(2022SJYB2012);国家社会科学基金艺术学项目(22BG140)。

摘　　要：文章以[亻革]家蜡染产品为研究对象,探究消费者对[亻革]家蜡染产品的设计需求,以提高消费者对[亻革]家蜡染产品的满意度。首先,获取消费者对[亻革]家蜡染产品的设计需求要素,然后设计调查问卷,运用Kano模型对需求要素进行属性优化分类和排序,提出[亻革]家蜡染产品的优化建议。结果表明:不同性别、年龄、月收入的消费者对[亻革]家蜡染的设计需求侧重点不同。但总体来看,产品造型和谐、线条表现流畅、具有实用性属于必备属性;颜色不褪色、制作工艺精致、体现文化价值、图案具有设计感等属于期望属性;颜色高级、构图巧妙、具有吉祥寓意、具有创新性等属于魅力属性。In the context of increasingly fierce competition in the global market,consumer preferences and needs have become critical guiding factors for product design and development.Gejia batik,as a traditional craft,possesses a unique cultural charm and artistic value and has increasingly gained favor among modern consumers,holding significant potential for modern tourism and market opportunities.However,to adapt such traditional crafts to the modern market and meet the diverse needs of consumers,it is essential to thoroughly understand consumer preferences and needs and integrate these requirements into product design.Therefore,this study took Gejia batik products as the subject to explore the design requirements and optimization strategies for Gejia batik products from consumers,aiming to enhance consumer satisfaction with Gejia batik products.The study’s primary purpose was to bridge the gap between traditional craftsmanship and modern design through consumer-driven analysis of product design requirements,so as to provide scientific basis and innovative ideas for the innovation and development of Gejia batik products.This study employed multiple approaches including interviews,the Kawakita Jiro method,surveys,and the Kano model to explore consumer design requirements and provide optimization strategies for Gejia batik products.Firstly,consumer opinions on the design requirement elements for Gejia batik products were collected through interviews.Next,by using the Kawakita Jiro method,a list of 31 requirements was extracted and categorized into six major types:product shape,product pattern,product color,product craftsmanship,production process,and positioning and style.The Kano model and the Better-Worse and sensitivity coefficient were used to categorize and prioritize the attributes of various demand elements.Then,gender,age,and monthly income were used as entry points to analyze the needs of different consumer categories.Finally,based on the research findings,suggestions and strategies to enhance consumer satisfac

关 键 词：KANO模型 亲和图法 [亻革]家蜡染 消费者需求 产品设计需求 满意度 属性分类 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]