文化共通感:沉浸式文化消费体验中的超越式感受与创造性理解  

Cultural Common Sense:Transcendental Feelings and Creative Understanding in Immersive Cultural Consumption Experiences

作　　者：张铮[1] 刘晨旭 ZHANG Zheng;LIU Chenxu(School of Journalism and Communication,Tsinghua University,Beijing 100084,China)

机构地区：[1]清华大学新闻与传播学院,北京100084

出　　处：《同济大学学报（社会科学版）》2024年第3期30-39,共10页Journal of Tongji University:Social Science Edition

基　　金：国家社会科学基金艺术学项目“新型数字文化消费对Z世代生活方式的影响研究”(22BH156)。

摘　　要：在文化与科技融合的背景下,虚实结合的沉浸式文化体验正值蓬勃发展期。在“共通感”等审美哲学理论的统摄下,适用于呈现沉浸式文化体验中消费者感受机制的新概念——“文化共通感”能更好地阐释文化消费者的感受和理解方式。“文化共通感”的形成需要作为沟通媒介的沉浸式场景和去标准化的沉浸式叙事。在此基础上,消费者超越“形式直观”,追求感官的“自由愉悦”与情感的“共振共鸣”。在感受力的范畴之外,“文化共通感”通过判断力、想象力与认同力共同促进文化的创造性理解。基于此,“文化共通感”使文化消费者的主体地位和具身感受得到真正凸显。Under the background of the integration of culture and science and technology,the immersive cultural experience combining the virtual and reality is booming.This paper combines aesthetic philosophical theories such as“common sense”to construct a new concept“cultural common sense”which is applicable to immersive cultural experience and can better explain how cultural consumers perceive and understand.The formation of“cultural common sense”requires an immersive scene as communication medium and a de-standardized immersive narrative.On this basis,consumers go beyond“formal intuition”and pursue“free pleasure”of the senses and“resonance”of emotions.Beyond the scope of sensibility,“cultural common sense”promotes creative understanding of culture through judgment,imagination and identification.Based on this,this paper also condenses and summarizes the core concept of“cultural common sense”,so that the subjective position and physical sensation of culture consumers can be truly highlighted.

关 键 词：文化共通感 沉浸 文化体验 文化消费 

分 类 号：G124[文化科学]